Timely, thought provoking and all about the new brand vision. I went to school on Tom's ideas. --Jeff Taylor, Founder, Monster.com and CEO , Eons
About the Author
A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. His previous book, A Clear Eye for Branding,
has been a PMP best-seller since it was first published in 2005. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts. As an independent business consultant, he's advised start-up ventures and Fortune 100 companies on marketplace trends and brand development.
He holds a degree in Economics from UNH, and lives in the great Northeast.