A Little Less Conversation: Connecting with Customers in a Noisy World [Paperback]

Tom Asacker (Author)

Book Description

Publication Date: September 15, 2008

If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck!

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!

You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.

Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

Editorial Reviews

Review

Timely, thought provoking and all about the new brand vision. I went to school on Tom's ideas. --Jeff Taylor, Founder, Monster.com and CEO , Eons

About the Author

A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. His previous book, A Clear Eye for Branding, has been a PMP best-seller since it was first published in 2005. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts. As an independent business consultant, he's advised start-up ventures and Fortune 100 companies on marketplace trends and brand development.

He holds a degree in Economics from UNH, and lives in the great Northeast.

Product Details

• Paperback: 186 pages
• Publisher: Paramount Market Publishing, Inc.; First edition (September 15, 2008)
• Language: English
• ISBN-10: 098017452X
• ISBN-13: 978-0980174526
• Product Dimensions: 7.5 x 5 x 0.5 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,696,830 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Solid and informative, a strong consideration for advertising professionals, December 11, 2008

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: A Little Less Conversation: Connecting with Customers in a Noisy World (Paperback)

Standing out means the world in the field of advertising. "A Little Less Conversation: Connecting with Customers in a Noisy World" is an advertising advice manual that advocates standing out is of utmost importance. Asacker discusses from start to launch about creating a brand that the target customer will remember above all other brands, and how to turn that recognition into sales. "A Little Less Conversation" is solid and informative, a strong consideration for advertising professionals.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Read it or Weep!, November 24, 2008

By 

James Friedman "Sales & Marketing Professional" (Boston, MA) - See all my reviews
(REAL NAME)   

This review is from: A Little Less Conversation: Connecting with Customers in a Noisy World (Paperback)

Once again, Tom Asacker goes deep with "A Little Less Conversation". Simply stated, a must read for anyone who (1) runs a business, no matter the size, and (2) is charged with promoting a brand (you know who you are). Tom's writing style and storytelling on how to "connect" with customers provides clarity and inspiration resulting in a most unique and entertaining read. In such a fast-pace world of change, it's as if Tom brings to life all of today's marketing and business principles you've known subconsciously but were never able to articulate. If you want to truly find out what your customers want, you probably want to read this book first.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Get rid of your petty ideas about marketing and branding. Focus on Value., November 3, 2008

By 

Christopher Wilson "Fresh Peel" (Oklahoma City, OK USA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: A Little Less Conversation: Connecting with Customers in a Noisy World (Paperback)

Branding is a powerful tool, but many organizations have lost their focus. They are taking actions that have little impact (if any), on their brand and their consumers.

Tom cuts down the distractions and provides a clear focus for your branding efforts: creating VALUE.