The Little Green Book of Big Marketing Tips & Tactics for Landscape Professionals [Paperback]

Chris Heiler (Author)

Book Description

Publication Date: 2009

Specifically for landscape industry professionals, The Little Green Book describes a fresh, revolutionary approach to marketing yourself and your company.

This is the book that shows you how to:

- Stand out from the Mediocre Majority
- Earn more qualified referrals from clients
- Create a recognizable and memorable personal brand
- Network successfully with a Giver's Gain mentality
- Create authority and expert status in your community
- Build a powerful presence online
- Leverage the new rules of advertising

The Little Green Book contains 44 practical and real world marketing strategies that you can immediately implement in your landscape industry business.

These are proven strategies; demonstrated by the unique case studies contributed by some of the Green Industry's finest practitioners.


"You cannot afford NOT to read this book cover to cover!"
- Tim Thoelecke, FAPLD | Founder of the American Academy of Landscape Design

"This is one of the most forward thinking projects the Green Industry has ever seen...You will want multiple copies for all your people who have interaction with clients."
- Jason Cupp | Managing Consultant, Viridian Group, Inc.

"This is THE book for inside information, best practices, tips and tricks from today's leading Green Industry professionals."
- Jody Shilan | Editor of FromDesign2Build

"The Little Green Book is a masterpiece of marketing wisdom and is a must-have for anyone in the landscape industry who is interested in building their business."
- Dan Wood | Editor of Landscape Architecture Resource

"How thoroughly stimulating and informative and inspiring your book is! You've really taught me a lot and I have completely revamped how I approach marketing myself and my design services. It's working!"
- David Bockman | Landscape Designer, Washington D.C.

Product Details

• Paperback: 153 pages
• Language: English
• ISBN-10: 0692006516
• ISBN-13: 978-0692006511
• Product Dimensions: 8.2 x 5.3 x 0.5 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,173,076 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars Outstanding Read February 19, 2012

By Pyoko

Although this book is centered around landscaping and the tools needed to enhance your business I found that it pertain to any business. Having both a landscaping and painting company I found it spoke to me as well. It showed me ways to make my small business grow with helpful facts on things to do and advertising methods that work. I gave 4 copies of this book out to other business like people because I enjoyed it that much. I reference it all the time.

1 of 1 people found the following review helpful

5.0 out of 5 stars Great Info, and Easy to Implement February 19, 2012

By Clark

A great resource for anybody in the green industry, or any other home improvement contractor for that matter. The book is full of great marketing ideas, many of which can be put into action quickly and easily. I constantly find myself picking up and referring to my copy any time I'm considering my marketing actions for my company.

Most of the ideas are easy to comprehend and easy to put into action without big investments or dramatic changes to your existing business. It's typically just a matter of changing a few simple actions and changing the way you think. Whether you're tech-savvy or not, a big company or a one-man show, there's plenty of useful info in this book for anybody.

5.0 out of 5 stars My "GO TO" Book for Marketing February 21, 2012

By Margee Frey

My husband and I started a landscape design firm two years ago. He is the designer. I do the marketing. We quickly discovered that print media was not an effective tool for marketing our brand. We found this little jewel of a book, and it has been front and center in my office all this time. The marketing tools discussed are simple and straight-forward, targeted specifically for the green industry. It has definitely helped us gain a presence in the on-line community and we continue to reference it as our business grows. This will be our go-to reference for years to come.

1 of 2 people found the following review helpful

5.0 out of 5 stars Dense & Useful March 8, 2010

By Michael L. Woods

The Little Green Book is packed with useful and actionable information for the landscape professional.
We have used several ideas to focus our marketing dollars and increase our online visibility.
The danger in this book is that there are so many useful ideas you might find it hard to focus.
The author warns you to pick a few and go forward, again, very useful information.
I have purchased this book for others in the landscape world and told peers of it's value.
Another important feature of this book is it's strong orientation toward the most current technologies.
He sees the need for that in the landscape profession. This book is too useful to ignore.