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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) Hardcover – October 27, 2007

4.4 out of 5 stars 31 customer reviews

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Editorial Reviews

From the Back Cover

What is CHA-CHING?

 

Cha-Ching! is a sound familiar to all.

Cha-Ching! is the sound of a cash register ringing up a sale.

Cha-Ching! is the sound of achievement.

Cha-Ching! is the sound of motivation and inspiration.

Cha-Ching! is the sound of money.

Cha-Ching! is the sound of wealth.

Cha-Ching! is the sound of fulfillment.

 

Cha-Ching! is the sound of music...Music that makes you feel great every time you hear it. Not just rhythm, Cha-Ching! sets the tone for more Cha-Chings! and gives you the self-confidence that if you have rung the register once, you can ring it again, and again (and again).

 

Cha-Ching! is the sound of success...The continued achievement, motivation, and inspiration -- adding up to a sweet choir of melodic sweetness.  It's the sweet sound of success.  What's your sound of success?

 

Buy Cha-Ching! and make your own music, dance to your own rhythm, and ring your own register. The CASH register.

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is author of Little Green Book of Getting Your Way, as well as the WSJ and BusinessWeek bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.
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Product Details

  • Hardcover: 220 pages
  • Publisher: FT Press; 1 edition (October 27, 2007)
  • Language: English
  • ISBN-10: 0132362740
  • ISBN-13: 978-0132362740
  • Product Dimensions: 5 x 0.7 x 7.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #352,270 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Mike VINE VOICE on November 3, 2007
Format: Hardcover
The fact that this is a revised edition of The Patterson Principles of Selling isn't stated in the Amazon product info or the front / back covers of the book...you need to open it up to page 3 to find that info. If you placed an advance order for the book, you were either indifferent to this news, pleasantly surprised (if you don't own "Patterson") or somewhat upset (if you own "Patterson" and might not have purchased "Cha-Ching" if you knew this in advance).

So it's a five star book and I docked the review one start because I expect more from Gitomer. There's nothing wrong with a revised edition. Just promote it as such from Day 1. For a guy who's based his living on encouraging others to do the right thing, Jeffrey didn't do the right thing with this book.

That said, it is absolutely a solid book. When you open the front cover you are greeted by a message from Gitomer: "If you want to learn something new, all you have to do is study something that was written 100 years ago." That's 100% true, and you may not see chapters like "Self-belief," "Positive mental attitude is determined by you. Not others," and "An objection is the gateway to a sale" as "new" information. However, one of Gitomer's long-standing beliefs (which I agree with 100%) is that "knowing" and "doing" are two separate forms of behavior. That's why "superachievers" fall into such a small segment of the population. Many people would rather sit in front of the TV and hope that the $1.00 Lotto ticket they purchased will be this week's winner. You're probably familiar with the majority of information presented in this book. The question is "What have you done about it?
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Format: Hardcover
The Little Platinum Book of Cha-Ching! is an expanded and revised edition of The Patterson Principles of Selling written in 1998. I always prefer I'm told that a book is a revision. But this may not bother most people.

John Patterson is the man who bought the patent for the cash register in 1880 and formed The National Cash Register Company (NCR.) He was a great businessman. Unfortunately, however, not much was written about him until Gitomer brought his words back to life.

It does annoy me, however, that the author has brought this same book out many times under slightly different titles.

Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:

1. Think!
2. Self-belief
3. Positive mental attitude is determined by you. Not others.
4. Boot camp separates the winner from the wanna-be winner.
5. Survival and success are a combination of knowing and doing.
6. Studying. The first discipline of knowledge.
7. Your library is the artisan well of knowledge.
8. Planning prevents wandering and provides direction.
9. Use "today time management."
10. Prospect for probably purchasers to build your business organically.
11. Increase business connections to increase sales.
12. Creating the demand converts selling to buying.
13. A prepared demonstration means personalized.
14. Gain interest with information about the customer.
15. Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
16. Listening leads to understanding
17. Less sell-talk-time lead to more-buy-time.
18. Your message must be as compelling as your product to engage anyone - especially your customer.
19.
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Format: Hardcover Verified Purchase
Jeffrey Gitomer is in Sales Marketing. He has books and conducts seminars for sales professionals. A little used car salesman for me, but I know certain individuals, managers, organizations are fans. So at some point whether you like him or not you may find yourself having to read or take one of his seminars for work.
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Format: Audio CD Verified Purchase
Gitomer is an entertaining and educating presenter in this 4 CD set showing the 32.5 principles to ring the register of personal and business success. The information is derived from the principles of James Patterson, the founder of NCR. NCR was an early employer of Thomas Watson, the founder of IBM, and several other organizations. Patterson espoused a service and attitude based sales process that proved to be timeless and successful for over 100 years.

As audiobooks go, this one is particularly well read and keeps the listener's attention. I thoroughly enjoyed it - and learned a fair bit - even if, as noted by a few other reviewers, it's not an "instant classic".

It IS worth picking up...
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Format: Hardcover Verified Purchase
I have bought many of Jeffrey's little books and have enjoyed them all but this one is rather special. With the inclusion of John Patterson's words of sales wisdom and the follow up explanations by Jeffrey, the book easily becomes a study in sales and what makes not only a salesman, but the best salesman. I continue to keep this one within arms reach and could not be happier with the price I paid on Amazon for it.
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Format: Hardcover
Another in a series of exceptional books full of value from Jeffrey Gitomer. His non b/s approch to delivering the message with unparallel competence and understanding, is achieved once again in this must have new addition! As a Sales Trainer and communicater myself, possessing this book is not only valuable, but a must have, and I would personally recommend that all who want to be successful in Sales today, own it. I personally purchased several to give away to those individuals that I meet or work with, that possess the drive and ambition to succeed! Thanks Jeffrey for your dedecation to sharing your knowlege and insight so others can reach their GOALS!
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