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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) Hardcover – October 27, 2007

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From the Back Cover

What is CHA-CHING?


Cha-Ching! is a sound familiar to all.

Cha-Ching! is the sound of a cash register ringing up a sale.

Cha-Ching! is the sound of achievement.

Cha-Ching! is the sound of motivation and inspiration.

Cha-Ching! is the sound of money.

Cha-Ching! is the sound of wealth.

Cha-Ching! is the sound of fulfillment.


Cha-Ching! is the sound of music...Music that makes you feel great every time you hear it. Not just rhythm, Cha-Ching! sets the tone for more Cha-Chings! and gives you the self-confidence that if you have rung the register once, you can ring it again, and again (and again).


Cha-Ching! is the sound of success...The continued achievement, motivation, and inspiration -- adding up to a sweet choir of melodic sweetness.  It's the sweet sound of success.  What's your sound of success?


Buy Cha-Ching! and make your own music, dance to your own rhythm, and ring your own register. The CASH register.

About the Author

Jeffrey Gitomer is the world's #1 expert on selling. He is author of Little Green Book of Getting Your Way, as well as the WSJ and BusinessWeek bestsellers Little Good Book of YES! Attitude, Little Red Book of Selling, The Little Red Book of Sales Answers; The Sales Bible; and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He gives over 100 presentations a year, serving customers ranging from Coca-Cola to Cingular Wireless, Wells Fargo Bank and IBM to Mercedes Benz.

Product Details

  • Hardcover: 220 pages
  • Publisher: FT Press; 1 edition (October 27, 2007)
  • Language: English
  • ISBN-10: 0132362740
  • ISBN-13: 978-0132362740
  • Product Dimensions: 5 x 0.7 x 7.5 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #640,671 in Books (See Top 100 in Books)

More About the Author

I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: "Take pre-med!" she screamed, "You can always switch!" But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life's pursuits. My pal, Duke Dalton said, "You know what I hate about your old man? He's never wrong." I miss my folks, and I'm grateful to them for their wisdom - the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He'll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I'm still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don't mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I'm a salesman. I'm a dad. I'm a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun - every day. When you love your work like I do, every day is the same. It's a holiday.

Customer Reviews

Most Helpful Customer Reviews

43 of 45 people found the following review helpful By Mike VINE VOICE on November 3, 2007
Format: Hardcover
The fact that this is a revised edition of The Patterson Principles of Selling isn't stated in the Amazon product info or the front / back covers of the need to open it up to page 3 to find that info. If you placed an advance order for the book, you were either indifferent to this news, pleasantly surprised (if you don't own "Patterson") or somewhat upset (if you own "Patterson" and might not have purchased "Cha-Ching" if you knew this in advance).

So it's a five star book and I docked the review one start because I expect more from Gitomer. There's nothing wrong with a revised edition. Just promote it as such from Day 1. For a guy who's based his living on encouraging others to do the right thing, Jeffrey didn't do the right thing with this book.

That said, it is absolutely a solid book. When you open the front cover you are greeted by a message from Gitomer: "If you want to learn something new, all you have to do is study something that was written 100 years ago." That's 100% true, and you may not see chapters like "Self-belief," "Positive mental attitude is determined by you. Not others," and "An objection is the gateway to a sale" as "new" information. However, one of Gitomer's long-standing beliefs (which I agree with 100%) is that "knowing" and "doing" are two separate forms of behavior. That's why "superachievers" fall into such a small segment of the population. Many people would rather sit in front of the TV and hope that the $1.00 Lotto ticket they purchased will be this week's winner. You're probably familiar with the majority of information presented in this book. The question is "What have you done about it?
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22 of 26 people found the following review helpful By Susanna Hutcheson TOP 1000 REVIEWER on November 13, 2007
Format: Hardcover
The Little Platinum Book of Cha-Ching! is an expanded and revised edition of The Patterson Principles of Selling written in 1998. I always prefer I'm told that a book is a revision. But this may not bother most people.

John Patterson is the man who bought the patent for the cash register in 1880 and formed The National Cash Register Company (NCR.) He was a great businessman. Unfortunately, however, not much was written about him until Gitomer brought his words back to life.

It does annoy me, however, that the author has brought this same book out many times under slightly different titles.

Patterson's Principles are worth keeping on your desk. Here's a list of the 32.5 principles covered in the book:

1. Think!
2. Self-belief
3. Positive mental attitude is determined by you. Not others.
4. Boot camp separates the winner from the wanna-be winner.
5. Survival and success are a combination of knowing and doing.
6. Studying. The first discipline of knowledge.
7. Your library is the artisan well of knowledge.
8. Planning prevents wandering and provides direction.
9. Use "today time management."
10. Prospect for probably purchasers to build your business organically.
11. Increase business connections to increase sales.
12. Creating the demand converts selling to buying.
13. A prepared demonstration means personalized.
14. Gain interest with information about the customer.
15. Questions lead to answers. Answers lead to harmony. Answers lead to productivity. Answers lead to customers.
16. Listening leads to understanding
17. Less sell-talk-time lead to more-buy-time.
18. Your message must be as compelling as your product to engage anyone - especially your customer.
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1 of 1 people found the following review helpful By William Slattery on December 16, 2007
Format: Hardcover
Another in a series of exceptional books full of value from Jeffrey Gitomer. His non b/s approch to delivering the message with unparallel competence and understanding, is achieved once again in this must have new addition! As a Sales Trainer and communicater myself, possessing this book is not only valuable, but a must have, and I would personally recommend that all who want to be successful in Sales today, own it. I personally purchased several to give away to those individuals that I meet or work with, that possess the drive and ambition to succeed! Thanks Jeffrey for your dedecation to sharing your knowlege and insight so others can reach their GOALS!
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1 of 1 people found the following review helpful By E. Smakman on January 28, 2008
Format: Hardcover
Jeffrey does it again. In a fun, but also painful way he addresses your (at least my) personal flaws and failings, but also inspires you to work on them and become a better (sales)person. Or actually better performer in business in general. And he gives - sometimes a bit too generic - suggestions and hints to help you on your way.

I'd recommend all his little books.
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2 of 3 people found the following review helpful By Jeff Scurry on December 8, 2007
Format: Hardcover
As my other reviews on the Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships and Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) show, I like Jeffrey Gitomer. I think it is a combination of the fact that his writing is compact and books short with the fact that his advice is straight forward and without the embellishment of other sales books.

This book, a remake/revision/rehashing of his book The Patterson Principles of Selling, follows on well in his cannon (although I still the last book in the series, Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books), still awaits my finishing and understanding. Here is another book of less than 200 pages that is worth your time to read and your money (although if your library is of the type to have it...sorry Amazon).

John Patterson was the founder of National Cash Register. He is known widely as one of the first enlightened sales people. Many of his concepts and thoughts have become part of the sales vernacular and live on strongly today.

Gitomer takes Patterson's thinking and past and puts it up against his own. He finds (surprisingly?
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