The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win [Kindle Edition]

Cendrine Marrouat

Cendrine Marrouat (Author)

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Book Description

Written specifically for entrepreneurs and small business owners who struggle or are just starting with social media, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win (release date: May 15, 2014) is a down-to-earth guide that focuses on the four pillars of relationship and audience building: Finding, Engaging, Creating, and Connecting.

Each chapter covers an essential topic, such as social media policy, online conversation monitoring, leadership, valuable and relevant content, gratitude, and much more.

Also included are case studies and links to important tools and articles, all of which will make the reader's journey to social media success not only easier, but also more accurately targeted.

Table of Contents

Introduction

1. Determine Your Potential Audience

2. Choose the Social Media Platforms You Will Use Carefully

3. Be Prepared to Deal with Negative Comments and Complaints

4. Put Yourself in Your Audience's Shoes

5. Listen (Intently) to What Your Audience Is Saying

6. It Is About the Needs of Your Audience

7. Build And Nurture Relationships

8. Treat Others the Way You Would Like to Be Treated

9. Be Human

10. Deliver Quality at All Time

11. Create Valuable and Relevant Content

12. Lead by Example

13. Do Not Fear Your Uniqueness

14. Care, Always15. The Story You Tell Is Really What Matters

Tools, Articles and Resources Mentioned in This eBook

Editorial Reviews

Review

• Instead of making it as boring as an eBook, Cendrine Marrouat has made it as interesting and conversational as a novel. The book is so lively and personal and she has managed to keep it that way from page one through to the last page. Cendrine - like a Narrator takes you on an interesting journey filled with rich examples, case studies, snippets from her own life, lessons she learnt as a Social Media Author and Coach etc.  The best part is that she included live links to all case studies mentioned in her eBook for further detailed reference. Besides, she has also included links to some really awesome free tools to manage social media effectively. This ebook is a treasure trove of information and filled with practical, effective advice that everyone must know and follow. - John Thomas, Managing Editor and Curator in Chief at Networker Publications 

• Cendrine Marrouat brilliantly combines her talents as journalist and seasoned writer to distill her experience and time-proven methods into a helpful 47 page handbook filled with clear, concise applicable guidance and tips. - Kelly Hungerford, Head of of Content, Communications and Community at Paper.li 

• The book is very easy to read, much like her previous e-book, "The Little Big eBook on Blogging: 40 Traffic Generation Tips." Her newest offering takes the reader step-by-step through the social media strategy process, giving case studies along the way to support her statements.  She touches on everything from figuring out who your audience is to what platforms to use to defining your voice. - Mandy Edwards, Social Media Consultant, ME Marketing Services

About the Author

Cendrine Marrouat is a social media coach, blogger, journalist, and author living in Winnipeg, Canada. A social media instructor, her latest blog is Social Media Slant, which focuses on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.
 
The Little Big eBook on Social Media Audiences: Build Yours, Keep It, And Win (2014) is her second social media eBook. The first one, titled The Little Big eBook on Blogging: 40 Traffic Generation Tips (2012), is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.

Product Details

• File Size: 809 KB
• Print Length: 75 pages
• Simultaneous Device Usage: Unlimited
• Publisher: Cendrine Marrouat; 1 edition (May 12, 2014)
• Sold by: Amazon Digital Services, Inc.
• Language: English
• ASIN: B00KAQZJ28
• Text-to-Speech: Enabled
• X-Ray:
  Not Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #363,260 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Most Helpful Customer Reviews

2 of 2 people found the following review helpful

5.0 out of 5 stars The bible to building Social Media insight and succeed! May 15, 2014

By anthony carranza

Format:Kindle Edition

I absolutely enjoyed reading this eBook. It offers a sincere testimony on how to approach social media and genuinely build from the ground up a community or audience. I particularly enjoyed the research, the case studies, the personal testimonies and how all of this is intertwines with Cendrine's effective narrative on using the social channels. In addition, the human component or element is something she echoes many times throughput the book. How many times is the human aspect factor into social media? I honestly have not seeing it until I read this fantastic guide.
There are plenty of takeaways and good findings, but do not want to spoil the ending. I highly recommend this book and Cendrine is a true professional in the social media realm and has the evidence to back it up. A must-buy!

1 of 1 people found the following review helpful

5.0 out of 5 stars Fantastic Resource June 19, 2014

By K. Andrew

Format:Kindle Edition|Verified Purchase

Cendrine Marrouat does an excellent job with her second book, The Little Big eBook on Social Media Audiences, because she practices what she preaches and writes directly to her audience. Combining personal stories, and business examples with page after page of excellent resources, she makes the book very accessible. The heart of what she tells us is that people are what count.This quote from the final Chapter says it all. "Social media is not a numbers game. The size of your audience does not matter. What matters though, are the people who are part of it." Cendrine's own integrity shines through in every chapter.
The book covers a wide range of aspects of using social media as an entrepreneur.
We learn how different social media are best used, by her own experience and that of other small businesses or individuals. e.g. renowned author Margaret Atwood's Facebook page is about her work, interviews etc, whereas she uses her twitter account to respond to individuals & retweet. (amazing for such an esteemed author I thought)
Cendrine emphasizes that the cornerstone to success with social media, is knowing your audience. So she encourages us to ask questions & listen. Nurture relationships by responding to feedback we receive in whichever relevant social media platform.
There is a fantastic section in which she shares a personal experience of customer service with Dell when her computer was problematic. She managed to directly contact customer service, have the problem both diagnosed, and solved, all through twitter! If we understand what social media can do and listen to our customers needs, as Dell did, then we can build brand loyalty, and a community of advocates.
Each chapter is full of practical advice, with loads of great links embedded in the text, from how to help hone your writing skills and create great headlines, to managing alerts when your name is mentioned across the spectrum of social media.
At the end of the book, Cendrine provides an amazing list of links for the tools, articles & resources mentioned in each chapter. That in itself is totally invaluable. I would highly recommend this book for anyone trying to build an audience with social media. A fantastic resource! Read more ›

1 of 1 people found the following review helpful

5.0 out of 5 stars This Book Proves Marrouat is a Leading Expert in Her Field, She is In This to Help Others and Not Just Build Her own Name October 13, 2014

By James Hamel

Format:Kindle Edition

With her latest E-Book release Cendrine Marrouat proves yet again to anyone who uses social media as an everyday part of their daily work and business life that she is truly one of the premiere voices in her field. In this book she picks up where she left off in her previous tome (which I highly recommend you read along with this book on social media audiences, how to find them and also how to keep them) which gave the novice 40 clear cut ways to build up their followers and audience.

Now, although this e-Book called “The Little Big E-Book on Social Media Audiences (Build Yours, Keep it and Win) is pitched at those of us like me who already have years of experience in social media building for our respective endeavors yet still widespread online notoriety eludes us. I know it sure has eluded me on some sites yet not on others. For every success I have found on Stumbleupon and Google +, Cendrine laid out in clear and easy to understand language what exactly I was doing wrong. I am already seeing improvement across my social networks after taking some of her advice.

Cendrine is also a very personable writer with a breezy, humorous and enjoyable writing style that makes you feel like she is standing right there looking over your shoulder as you read the E-book and plan how you can improve your business and its social media success. And if that’s not good enough, apparently she does in person consulting with businesses of all sizes based on their needs. After reading this book, I am seriously thinking of calling her.

1 of 1 people found the following review helpful

5.0 out of 5 stars What a refreshing big little book! September 21, 2014

By Frithjof at BlueBird Business Consulting

Format:Kindle Edition

If you are looking to get up to speed about using Social Media for you business this book will help you understand many aspects and avoid pitfalls that cause so many to lose interest in the "Most important opportunity of our generation" ~Seth Godin.

I enjoyed reading Cendrine's book because it comes right to the point. It is stacked full of valuable information from page 1.
Cendrine's blog is one of my favourites for years and every page of this little big book made me want to comment in applause.

I will be happy to recommend this book to my clients!