Foreword read by Richard Florida
Book read by Rebecca Ryan
From Dr. Richard Florida s foreword to Live First, Work Second:
Live first, work second is a sentiment I often hear in my travels around the country and the world. Regardless of their zip code, their native language, or their vocation, members of the Creative Class place as much emphasis on where and how they live as where they work. It s a core premise of Rebecca s book, and a story that must be told.
In my experience in working with Rebecca and her team at Next Generation Consulting they are one of the most reliable sources for CEO s, mayors, legislators, economic developers, and non-profit leaders who want to attract and retain the next generation of creative workers to their community or organization.
In a very real way, Live First, Work Second helps us see our organizations and institutions through the lens of this newest crop of creatives, so that we can adjust and align in ways that will draw them in.
Let me be candid: I am a HUGE Rebecca Ryan fan. If you ve ever seen Rebecca speak, as I have, you know that she has engaging and cutting-edge style of giving companies, communities, and economies realistic and candid advice.
This is an amazing quality that has translated well to the pages of this book. This is important, because transformation is extremely difficult. But with guides like Rebecca who bring candor and humor to the process we can navigate and shape more relevant and engaging communities and companies for the next generation. This book is long overdue. Rebecca s is a clear and incredibly grounded and intelligent voice in our dialogues about creativity, innovation, and community development. I know you ll find her ideas as invigorating as I have.
After you ve read this book, get ready for the brain-storming tour that s sure to follow. I m in for the ride. We need your energy too.
Richard Florida
