Live Forever is a film about a period in the Nineties when anything seemed possible. Britain was of a time, of a people, of a place, which captured the worlds imagination. A bright new culture deserved a bright new government. And it seemed, for a little while at least, that Britain had one. Live Forever is a story that builds to that moment in the Nineties when the politicians recognized the emergence of a vibrant British popular culture and seized it, guerrilla-fashion, to re-brand the country. In the mid-Nineties Britain was swinging again and Oasis debut album Definitely Maybe captured the mood of the times; a swaggering and epic celebration of the joys of living purely for the moment. Along with Pulp and Blur, Oasis had kick-started an upsurge in home-grown musical talent. It heralded a new music scene, which became known as Britpop. But it wasnt just the music. British galleries, catwalks and records were the envy of the rest of the world. British culture rocked and cool Britannia had arrived.