From Publishers Weekly
In his first book, Bilton, lead technology writer for the New York Times and an avowed technophile whose professional life is defined by effectively anticipating and analyzing new tech trends, focuses on how mobile devices like iPads and smart phones have changed the corporate landscape. Content distribution, personalized marketing, and protection of profits are of paramount concern to companies, yet many are ill-equipped to address the changing attitudes of the younger generation. While Bilton deftly synthesizes content from the evolution of the porn industry to the relevance of Twitter, he has little to say to people who have actually followed or embraced these tech shifts. But people who view the iPad as a fad or hold their breath for the comeback of conventional newspapers will be educated by Bilton's straightforward analysis. He does a particularly good job of comparing the development of the Internet to past technological advances like the railroad and the printing press (though he could explore more deeply in order to better explain his reasoning). Though savvy readers will find nothing new here, the more technophobic among us will benefit.
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"A bold and provocative look at the future of storytelling
. It’s about the virtues of video games, the science of cocktail parties, and the new business model of journalism. It’s about a world in which the medium is mostly irrelevant, and the message is everything. Read this book if you want to get your message right.”
author of the New York Times
bestseller How We Decide
“Nick Bilton has written a rollicking, upbeat guide to the digital world
—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times
into a new age of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”
magazine columnist and contributing editor
“Bilton doesn’t just live in the future, he also understands the past. I Live in the Future
explains how our communications tools shaped our present, how new tools are shaping our future, and what we should do to take advantage of all this opportunity.” —Clay Shirky
, author of Cognitive Surplus
and Here Comes Everybody
From the Hardcover edition.