Living in an Agile World: The Role of Product Management When Development Goes Agile [Kindle Edition]

Steve Johnson (Author), Luke Hohmann (Author), Rich Mironov (Author), Pragmatic Marketing (Author, Editor)

Editorial Reviews

Product Description

No matter how agile Development is, you'll never build a successful product if the work being done isn’t aligned to the company strategy and market needs.

Written by Pragmatic Marketing's Steve Johnson and Luke Hohmann and Rich Mironov of Enthiosys, this 17-page e-book discusses the role of product manager in an Agile development environment.

Product Details

• Format: Kindle Edition
• File Size: 224 KB
• Publisher: Pragmatic Marketing (April 13, 2009)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B0026IBRT2
• Text-to-Speech: Enabled
• Lending: Enabled
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #45,692 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #14 in Books > Computers & Technology > Project Management > Agile

More About the Author

Rich Mironov is a serial entrepreneur, seasoned VP Product Management/ VP Marketing, go-to-market strategist and Agile technology "product guy".

He provides full-time, interim and project-based consulting to large and small technology companies. He's been a mentor throughout the Valley, sharing his expertise in product strategy, pricing/business models, technology roadmaps, and market segmentation. Rich is a veteran of 4 tech start-ups, dozens of client engagements, and is most recently CMO/principal consultant at Enthiosys.

Rich started his technology industry career in 1981 as a software engineer at Hewlett-Packard. He managed networking products for six years at Tandem Computers, including launching the firm's TCP/IP offering. He then joined Sybase to oversee the product team responsible for making the firm's middleware more than 40 operating systems. Rich created and managed Sybase's Internet Products Group, whose web.sql product was the first commercial solution for dynamic linking of Web pages with databases. After Sybase, he worked at four Silicon Valley companies: Wayfarer Communications, iPass, Slam Dunk Networks and AirMagnet.

Author of "The Art of Product Management" and the popular "Product Bytes" newsletter on technology product strategy, Rich is on the board of SVPMA, has taught in Haas' executive education program, and produced (chaired) the product mgmt/product owner track for Agile 2009/Chicago. He is an in-demand speaker for business/executive and technical audiences.

Rich and Enthiosys also founded the first P-Camp, now spreading around the country as Product Camps. These semi-unstructured get-togethers provide product managers an opportunity to network, teach, learn and share.

Rich has an M.B.A. from Stanford University, where he was named an Arjay Miller Scholar, and a B.S. degree in physics from Yale University (with a thesis on dinosaur extinction theories).

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Quick read, Product Manager vs. Product Owner, October 4, 2011

By 

Neena - See all my reviews

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This review is from: Living in an Agile World: The Role of Product Management When Development Goes Agile (Kindle Edition)

This book is very short -- maybe a 30 minute read? I wasn't timing myself. Anyway, it mostly explains the difference between a Product Manager and Product Owner and their relationship to each other in an agile Dev organization.

The book doesn't cover other roles much, but it is a good, simple springboard for your "what the heck is agile?" research.

I'd recommend this for Product Managers and people that work closely with them.