* Fully updated edition of an inspirational branding title
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||
|
There is a newer edition of this item:
|
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Frequently Bought Together
Editorial Reviews
Review
"This book is essential reading...contains some powerful insights." CCF
About the Author
Nicholas Ind is a corporate branding and communication consultant. He is the author of a number of business books including: "Living the Brand", "The Corporate Image" and "Great Advertising Campaigns". He is a member of the advisory board of Corporate Reputation Review and on the editorial board of The Journal of Brand Management.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Key to build a brand experience,
By
This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)
Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations
Share your thoughts with other customers: Create your own review
|
|
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
organizations need purpose, brand idea, brand definition, brand champions, feeling groovy, living brands, brand valuation, brand vision Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Defining the Brand, New York, Bringing the Brand, Sustaining the Brand, Measuring Success, Harvard Business School Press, Van Riel, Moderna Museet, Yvon Chouinard, Random House Business Books, Greenpeace International, Kenneth Cole Productions, Nelson Farris, Business Review, Bill Bowerman, Company Inc, San Francisco, Managing the Brand, First Folio, Phil Knight, Midtown Manhattan, Erasmus University, Research International, Living the Brand Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
organizations need purpose, brand idea, brand definition, brand champions, feeling groovy, living brands, brand valuation, brand vision Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Defining the Brand, New York, Bringing the Brand, Sustaining the Brand, Measuring Success, Harvard Business School Press, Van Riel, Moderna Museet, Yvon Chouinard, Random House Business Books, Greenpeace International, Kenneth Cole Productions, Nelson Farris, Business Review, Bill Bowerman, Company Inc, San Francisco, Managing the Brand, First Folio, Phil Knight, Midtown Manhattan, Erasmus University, Research International, Living the Brand Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
