A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create "brand champions." Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.
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"A bible of the 'employee-centric' approach."
About the Author
Nicholas Ind is an established author, consultant and academic. He writes for business journals including Brand Management and Strategy and Business. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of Living the Brand (published by Kogan Page).
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0 of 1 people found the following review helpful:
5.0 out of 5 stars
Key to build a brand experience,
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This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)
Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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organizations need purpose, brand idea, brand definition, brand champions, feeling groovy, living brands, brand valuation, brand vision Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Defining the Brand, New York, Bringing the Brand, Sustaining the Brand, Measuring Success, Harvard Business School Press, Van Riel, Moderna Museet, Yvon Chouinard, Random House Business Books, Greenpeace International, Kenneth Cole Productions, Nelson Farris, Business Review, Bill Bowerman, Company Inc, San Francisco, Managing the Brand, First Folio, Phil Knight, Midtown Manhattan, Erasmus University, Research International, Living the Brand Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
organizations need purpose, brand idea, brand definition, brand champions, feeling groovy, living brands, brand valuation, brand vision Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Defining the Brand, New York, Bringing the Brand, Sustaining the Brand, Measuring Success, Harvard Business School Press, Van Riel, Moderna Museet, Yvon Chouinard, Random House Business Books, Greenpeace International, Kenneth Cole Productions, Nelson Farris, Business Review, Bill Bowerman, Company Inc, San Francisco, Managing the Brand, First Folio, Phil Knight, Midtown Manhattan, Erasmus University, Research International, Living the Brand Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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