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0 of 1 people found the following review helpful:
5.0 out of 5 stars
Key to build a brand experience,
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This review is from: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion (Hardcover)
Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind (Hardcover - Feb. 2004)
$29.95 $22.76
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