Customer Reviews

Living on the Fault Line

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Geoffrey Moore's latest book should be required reading for all executives in the age of the Internet. Rather than filling out a theoretically weak book with numerous examples, or building a detailed theory which cannot be applied, Moore has produced a brilliant work of practical business theory. Drawing on and extending his work in Crossing the Chasm, Inside the Tornado, and The Gorilla Game, Moore looks at various stages in the development of businesses, how to manage for shareholder value, how to create and sustain competitive advantage, and how companies with diverse cultures can effectively overcome the innovator's dilemma. Any executive feeling threatened by the Internet, or wishing to take full advantage of discontinuous innovations, should read this book.

"Living on the Fault Line" is like a diorama of a new battlefield. Reading this book, like studying the scale model, should give the experienced leader new perspectives on which troops to deploy and where they should go. It is a tool to show the terrain, the high points and ambush risks that armies face. This market is not lacking in people who can act, and this book shows them where to focus their efforts in a usable, timely and concentrated way.