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Moore contends the Internet has changed everything, and he means it. As many companies are now discovering, market share is worth more than earnings; virtual integration trumps vertical integration; and the IT department, once relegated to a stuffy back office, is no longer "about the business--it is the business." The best proxy of a company's success? Try its stock price. Moore writes, "Stock price is in effect an information system about competitive advantage, it can help you sort through which markets to attack, which strategies to pursue, which partners to endorse, and which tactics to execute.... Capital, in other words, flows to competitive advantage and abandons competitive disadvantage."
For some, Moore's prescriptions may seem over the top. But those grappling for a handhold on the Internet economy will find much to ponder here. For example, managers faced with a scarcity of time and resources will find his analysis of core and context a powerful prism to manage by. He defines "core" as activities that differentiate a company in the marketplace and thereby drive its stock price. "Context" is simply everything else the company already does. His suggestion: assign your best people to the core and outsource as much of the context as possible.
If you've enjoyed Moore's previous work, you'll find Living on the Fault Line a must. If you've never read Moore before, get this on your bookshelf before your competition does. Engaging and highly readable, this one's a keeper. --Harry C. Edwards
This was written in the dot com boom era of 2000, and consequently espouses some theories that were ultimately disproven. Read morePublished on January 10, 2009 by Eric Kassan
The author himself clues us in to the value of this work in his own preface. At the top of page xiv his comments about his previous work include a telling sentence, "In sum,... Read morePublished on April 26, 2003
A good book, while not as important as Gorilla game and Crossing the Chasm.
The significance of it is, i think, on page 96, where the author states the several levels of... Read more
Geoffrey's Moore's latest book should be required reading for all executives in the age of the Internet. Read morePublished on August 26, 2001 by Max More
Living on teh Fault Line will mainly be of value to those who are new to working in technology-based businesses. Read morePublished on February 10, 2001 by Donald Mitchell
Geoffrey Moore is the master at taking complex marketing questions and answering them with simple frameworks. Read morePublished on January 31, 2001 by Ray Salemi
Unlike others (such as Allan Kennedy in THE END OF SHAREHOLDER VALUE) Moore suggests that stocks that may be perceived to be overvalued based on normal measures (see Graham and... Read morePublished on December 29, 2000 by Jeffrey L. Seglin
Those who have read Crossing the Chasm and/or Inside the Tornado already know that Moore is among the brightest, most eloquent of contemporary business thinkers. Read morePublished on August 17, 2000 by Robert Morris
Lots of duplication from Geoffrey Moore's earlier efforts. But, if you are looking for an introduction that brings together his concepts of crossing the chasm with new products... Read morePublished on August 7, 2000 by Robert Stackowiak