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Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy Hardcover – August 20, 2002


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Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy + Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) + Escape Velocity: Free Your Company's Future from the Pull of the Past
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Product Details

  • Hardcover: 304 pages
  • Publisher: HarperBusiness; 1st edition (August 20, 2002)
  • Language: English
  • ISBN-10: 0060086769
  • ISBN-13: 978-0060086763
  • Product Dimensions: 9.3 x 6.2 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #632,658 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.


More About the Author

Managing Director, Geoffrey Moore Consulting
Venture Partner, Mohr Davidow Ventures
Chairman Emeritus, TCG Advisors, The Chasm Institute and The Chasm Group
Member of the Board of Directors, Akamai Technologies and several pre-IPO Companies


Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!.

Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book Crossing the Chasm the Third Edition is Moore's book for business leaders in the high-tech sector. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. Moore has written numerous other books including Escape Velocity, Moore's sixth book for business leaders in the high-tech sector. Inside the Tornado addresses the challenges faced by management when competing in hyper-growth markets and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). The two additional books both address the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.

Moore is an active public speaker who gives between 30 and 60 speeches per year, split roughly evenly between industry events and company-specific meetings. His speaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, business strategies, innovation, organizational development, and industry futures.

Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor's degree from Stanford and a doctorate from the University of Washington, both in English Literature.

Customer Reviews

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32 of 32 people found the following review helpful By Nigel Seel on November 9, 2002
Format: Hardcover
I bought Moore's previous incarnation of this book (... in the age of the Internet) in April 02 and read the first chapter with incredulity. It was all about how the dot-coms were blowing away traditional businesses with their "market-share at any price" growth strategies. Then the book started getting interesting.
This revised version has the expected mea culpa in the Preface, deletes and replaces chapter 1 of the previous addition, and focuses on what is really valuable in Moore's work. The new chapter 1 highlights Moore's GAP-CAP distinction. GAP (Competitive-Advantage Gap) is what shows up in the numbers, differential success in the here-and-now marketplace. CAP (Competitive-Advantage Period) is a more subtle concept, referring to the ability of a company to sustain its advantages against competitors over time. It underpins future competitive advantage. The combination of a company's GAP and CAP is the real driver of its share price (discounted future earnings), and therefore of shareholder value. Moore write persuasively and in some detail about how this all works.
Chapter 2 explores the second important idea, the CORE-CONTEXT distinction. Here Core is defined as those activities which are central to the company's marketplace differentiation: effective action here directly impacts the share price. Context activities are those which need to be done, and done well, but which the market gives you little credit for. Administrative HR, for example, in companies which are not HR specialists. Moore argues that these are candidates for outsourcing to companies for whom they ARE core competencies. Again Moore elaborates on these basic distinctions.
Subsequent chapters explain the "Competitive Advantage Grid", which is new in this version.
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4 of 4 people found the following review helpful By Chad Badiyan on February 24, 2004
Format: Hardcover
"Living on the Fault Line" is an extension of Geoffrey Moore's previous books, "Crossing the Chasm" and "Inside the Tornado". It examines the various stages of a business, presents methods for managing shareholder value and creating sustainable competitive advantage, and begins to examine how cultural diversity can be used as a competitive strength. Although Moore does introduce business culture and the importance of culture management, his approach to competitive advantage continues to rely on stock price and information technology, distinguishing core and contextual processes, and understanding the impact of technology in causing market shifts. The book is well written and includes many useful diagrams and charts.
With change increasing exponentially, we are living in an environment where understanding and dealing with change is increasingly difficult. While Moore's approach towards competition is traditional, he does provide tools for understanding the apparent chaos in today's environment.
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Format: Hardcover
Moore's treatment of the technology adoption lifecycle is fundamental in providing a context for clarifying business strategy. His "competitive advantage grid" provides a ready way to describe current state and future options. He extends the earlier work of by Treacy and Wiersema on value disciplines and takes the description of related organizational characteristics to another level with his discussion and charts on "modeling business cultures."

While many of these items are similar to the earlier edition, this revised edition is as this one goes beyond the internet bubble to address the concerns in any tough economy where the investor perspective becomes increasingly demanding and dominant.

Moore explains that the business in the 21st century is changing requiring investment to incorporate the enabling technology that is becoming increasingly widespread and significant as well as the specialization of work that is becoming necessary to succeed. He also addresses the need for companies to focus on their "core" business functions and take care of the context in other ways, e.g. use of services, outsourcing, and so on.

While Moore has primarily concerned himself with the technology sector, his insights in this book have relevance for all sectors and it remains a classic for helping clarify business strategy and direction.
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