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Living Proof Straight Making No Frizz Styling Cream

by Living Proof
3.2 out of 5 stars  See all reviews (24 customer reviews)

Price: $24.00 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Allure Best of Beauty 2011
2011 Best of Allure Winner This product won an award from Allure's 2011 Best of Beauty nominations. Discover other tested, award-winning beauty products in our Best of Allure store. Allure magazine is now just $19.99 in the Magazine Store.

Product Features

Size: 4 oz
  • Making for
  • For medium to thick
  • Hair

Customers Who Bought This Item Also Bought



Product Description

Size: 4 oz

Straight

Product Details

  • Product Dimensions: 2 x 2 x 7 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B001SFJH4Q
  • UPC: 895361002134
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #19,160 in Beauty (See Top 100 in Beauty)
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Customer Reviews

24 Reviews
5 star:
 (10)
4 star:
 (4)
3 star:    (0)
2 star:
 (1)
1 star:
 (9)
 
 
 
 
 
Average Customer Review
3.2 out of 5 stars (24 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

43 of 46 people found the following review helpful:
5.0 out of 5 stars Very Impressed!, February 27, 2009
By 
I have boxes full of salon hair-care products that I've used and didn't like, so I purchased the small container of this bearing in mind if I didn't like it I could always return it to Sephora.

I have naturally meadium-thickness frizzy-wavy-long-ish hair... it hangs down between my shoulder blades when I straighten it. If I were to ever let it air dry I would look like Diana Ross from the 80's LOL I wash my hair every single day. If I don't its a greasy mess. I also blow dry and flat iron it every day as well. I use the Soymilk Sexy Hair shampoo and conditioner (you can get it from most salons) and it keeps my hair very healthy especially considering all that I put it through every day. (Sorry this is a little long but I want people with similar hair types to mine to be able to see how it works for me!)

Even with the thickness and length of my hair I only used a dallop about the size of a penny and it was plenty. It cut my blow-dry/flat iron time from 17 minutes down to 8 minutes which was great. I dry my hair with my head upside down to add volume, and it definitely felt softer while I was drying. And amazingly, I almost didn't need to run my flat iron through it after! Unfortunately my bangs are in the process of growing out so I did have to use it a little. It added a little texture to my hair and a lot of softness. I use a spray shine serum (also by Sexy Hair) everyday just for extra sparkle and I did use it today, so I can't really say whether or not it added its own shine to my hair. I live in Northern Indiana where right now it is snowing. All the schools were on a 2-hour delay today because of a thick misty fog... when I walked outside I thought for sure my hair was going to turn kinky like it always does in that sort of weather but I was surprised when I got to work and checked in the mirror it was still perfectly straight.

At work I was telling my mom about it (she has really course frizzy-overprocessed hair) and she ran her fingers through my hair and commented that it felt like soft bunny fur. She is ready to go and buy some for herself, and she never spends money on products like this. I just have to say that after using it a second time my hair is even softer, silkier, shinier and smoother than yesterday! I really am amazed! The lady who talked to me about this at Sephora said that it will improve your hair with each day of use and she wasn't kidding! I may go back and buy the curly product as well and just try it to see what it does if I use a diffuser on my hair to bring out the curl. If nothing else I have read in a number of reviews that the curly product is great for adding texture to straight layered hair (my hair is very layered).

The other great thing about this is it also contains a thermal protectant, so for people like me who wash, blowdry, flat iron every day that added bonus will help reduce damage significantly.

The light smell of the product reminds me of Clinique's "Happy" perfume fragrance. I can't smell it in my hair now that its dry, but it was nice when I put it in my wet hair.


I would definitely recommend this. And remember, if for some reason you don't love it, which I can't see happening, you can return it to Sephora for a full refund. Also remember you can have the associates who work there give you a sample jar of it to try it out for a few days, too. ;-)
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13 of 14 people found the following review helpful:
5.0 out of 5 stars Love this product!, May 15, 2009
By 
PFT (Dallas, TX) - See all my reviews
Like another reviewer, I've tried every product on the market to tame my wavy (okay, usually frizzy) hair without weighing it down. The problem I always run into with the other products is that if I use enough product to tame the frizzies, my hair is weighed down. And forget skipping shampoo for a day--the amount of product I have to use to tame my hair in hot & humid Dallas makes skipping a shampoo impossible.
So, I asked for a free sample of this product at Sephora (I recommend you do this if you can, as the reviews indicate that some people have vastly different reactions than I have, and the product is pricey). This stuff is great! At the recommendation of the staff at Sephora, I used three good sized dollops for my towel-dried medium length hair. I was able to blow out my hair much more quickly than with other product, and my hair is soft, shiny, and most amazingly, not frizzy! Even after a day outside in Dallas humidity, the frizz stayed gone. My hair feels light and fluffy, and I've even ventured to skip a day on shampoo because my hair feels and smells cleaner. For me, this product resulted in soft, manageable waves. As I said before, I don't try to completely straighten my hair, so not sure about that. For my purposes, I'm thrilled with this product and it has saved me approximately 20 minutes of grooming time in the morning and my hair looks better than it did before. Yea!
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8 of 8 people found the following review helpful:
1.0 out of 5 stars NOTICED NO DIFFERENCE!, May 28, 2009
By 
I tried two of these products for a couple months and they did NOT do what they say they do. I was so disappointed because I was hopeful that a new technology would actually work. Do not waste your money!! This line does not do anything to stop frizz!! I returned both items to Sephora, grateful I didn't have to throw my money away...cuz they DO NOT work!
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