Malcolm Lincoln is the 2010 comet in the Estonian music skies! The artist whose name was until now only known in the alternative music scene, surprised the public by winning the Estonian national selection show Eesti Laul 2010. Robin Juhkental, the leader and founder of the band, had written the track Siren several years ago, but decided to present it to wider audiences only now, when the Estonian round of the Eurovision Song Contest underwent a great change last year when more less-known artists were invited by the broadcaster to join the contest. Valner Valme, music critic and journalist at the largest Estonian newspaper, says that Malcolm Lincoln is a charming band, whose music combines modern electronics and classical big pop and who do not shy away from any moves to win the listeners' heart: big choruses, sentiment, an image containing both gay and macho elements, a deadly show and a perfect performance. Nevertheless, it is not a cheap band they simply play their own game. Stylistically there are no limits, the band draws features from the areas of funk, electro, soul, synth-pop and boy-bands, but what makes it unique is how the band succeeds in putting all the ingredients to work for its benefit.