Top critical review
13 people found this helpful
Was a good overview for its day... dated
on May 9, 2005
This is the best of the four books I've recently compared to run a local campaign. Three others, "Winning Local and State Elections" by Beaudry/Schaeffer, "Winning Polical Campaigns," by Bike, and "How to Win an Election," by Huseby are much more dated and significantly flawed. Of these books, this is by far the best, providing a good overview of the things one needs to do in order to run a successful campaign. Others have provided an overview of what you'll find inside and you can sneak a peak online, so I won't provide redundant info here. This book is unique in highlighting areas that may not apply to your particular election and highlighting potential "gotchas" for which you need to be alert, for instance financial reporting requirements for your state.
This book, like the others, falls short in its coverage of technology (online presence for the candidate, email communication, effective use of databases, automated polling maps), and in some cases is bent towards larger elections which have political party affiliation.
All-in-all a decent primer with helpful hints for getting started, but you'll also likely want to invest in something with a bit more depth around areas of particular interest/need for you: targetting, polling, messaging/communication, or advertising.