Local Online Advertising For Dummies [Paperback]

Court Cunningham (Author), Stephanie Brown (Author)

Book Description

Publication Date: March 29, 2010

Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.

• Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift
• Explores how to research your audience, set goals, and build a plan
• Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing
• Examines blogs, chat rooms, video, and other ways to win customers

Don't miss the free offer from Yodle that comes with this practical guide!

Editorial Reviews

From the Back Cover

Competition is tough! Get an advantage with online advertising aimed at local customers

The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business!

• Create a plan — discover where your customers hang out online, set goals, and identify strategies for success

• The site's the thing — learn how to create a customer-focused Web site that's search engine–friendly

• Getting them there — understand how to use search engine marketing, banner ads, and social networks

• Turn clicks into customers — use blogs, online video, and online coupons to engage visitors on your Web site

• Measure results — find out how to determine ROI, where your leads come from, and how to see if your ads are working

Get a $100 advertising credit from Yodle!

Look inside for details on how your company can get $100 in online advertising from Yodle!

Open the book and find:

• Proven strategies for using search engines to get more customers

• How the Web is becoming more local

• Definitions for the lingo of the online advertising world

• Ideas for creating a catchy Web site

• Ways to engage your customers and keep them coming back

• When help is worth paying for

• How to use e-mail without becoming a spammer

• Ten common mistakes and how to avoid them

Learn to:

• Plan and launch an effective local online advertising campaign

• Set up a Web site that draws local traffic

• Maximize your presence on top search engines

Inside — find out how to get a $100 advertising credit from Yodle!

About the Author

Court Cunningham is CEO of Yodle, a leading local online advertising company that works with thousands of businesses. Before joining Yodle, he held positions at Community Connect and Double Click.

Stephanie Brown is a local business consultant who has been helping businesses market online since 1994.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (March 29, 2010)
• Language: English
• ISBN-10: 0470497424
• ISBN-13: 978-0470497425
• Product Dimensions: 9.2 x 7.4 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #77,608 in Books (See Top 100 in Books)

More About the Author

As CEO of Yodle, Court oversees all aspects of operations and strategy, including technology, product development and sales and marketing. Court joined Yodle as CEO in 2007 when it had 10 employees and 200 customers. Today, Yodle has over 300 employees serving 7,000 local businesses in the top 40 major metros across the United States. Prior to joining Yodle, Court held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product development and business development efforts. Prior to Community Connect, Court served as SVP & General Manager of the Marketing Automation group at DoubleClick, where he built DARTmail into a $60 million industry leading email marketing solution that was sold to Epsilon in 2005.

Court received a BA in English from Princeton University and an MBA from Harvard Business School.