The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
Dr. Nitish Singh is Associate Professor of International Business at the Boeing Institute of International Business at Saint Louis University. He also is the Director for Alternative Delivery Programs-assisting in creating and managing online and blended course offerings. He is the program leader for Executive Certificate in Web Globalization Management.
Dr. Singh is the author of the book "Localization Strategies for Global e-Business" published by Cambridge University Press 2012. In the past he co-authored "The Culturally Customized Website" which is highly recommended by ChoiceReviews.Online. He has also co-authored the book "Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution" published 2009.
Dr. Nitish Singh has presented at more than 60 national and international conferences and has also done keynote speeches at various events. He has delivered corporate and professional training and consulting sessions to employees of several fortune 500 companies. Some of the training/consulting topics include:
How to efficiently and effectively manage web localization efforts.
Strategies for conducting global e-commerce.
How to culturally customize websites various countries.
Best practices & strategies for doing business in China and India.
How to build a culture of 'Ethics and Compliance' in your organization.
Important compliance Issues that every company should know.
Developing green capabilities to enhance environmental & economic adv
Corporate environmental sustainable strategies for competitive adv.
Marketing to Hispanics Online.
