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Location Based Marketing For Dummies Paperback – September 6, 2011


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Product Details

  • Paperback: 288 pages
  • Publisher: For Dummies; 1 edition (September 6, 2011)
  • Language: English
  • ISBN-10: 1118022491
  • ISBN-13: 978-1118022498
  • Product Dimensions: 9.2 x 7.5 x 0.7 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #750,424 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Reward your customers, build their loyalty, and let them help market your business

Want your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.

  • Check in — learn what goes into a check-in, what will encourage customers to do it, and what data you can collect

  • Get started — find out how to set up a campaign on foursquare, Facebook Places, Yelp, and Gowalla

  • Know what you want — fine-tune your marketing goals to maximize what location-based marketing can do

  • Know what your customer wants — research what motivates your customers and choose appropriate rewards

  • Identify your influencers — discover and reward the thought leaders among your customers

  • Behind the scenes — assure that your LBS campaign is well supported within your organization

  • Choose analytics tools — evaluate options for measuring your success

  • Dash after information — use dashboards to collect information about your visitors, when they visit, and whether they share

Open the book and find:

  • Types of campaigns to consider

  • Tips for getting customers to check in

  • Cool reward ideas

  • How to use scavenger hunts and games to motivate response

  • How location-based marketing works with other campaigns

  • When to support your campaign with traditional marketing

  • How to identify key performance indicators

  • An overview of services and tools that you use with location-based services

Learn to:

  • Choose the right location-based service to achieve your goals

  • Get started using foursquare, Facebook Places, Yelp, and Gowalla

  • Analyze the results of your program

  • Apply and adapt what other businesses have learned

About the Author

Aaron Strout heads location-based marketing efforts at WCG, digital agency of the year as ranked by The Holmes Report.

Mike Schneider is Senior Vice President, Director Digital Incubator for allen & gerritsen, ranked as a top independent advertising agency by AdAge.


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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By J. David Evans on September 26, 2011
Format: Paperback
If you've been waiting to jump into location-based marketing--Foursquare, Gowalla and more--then this book is what you've been waiting for. I've known Aaron for a long time, and he and co-author Mike Schneider have successfully translated their down-to-earth knowledge of marketing fundamentals to the newest location-based services.

The book is easy to read, and the material and tips contained are easy to apply. I recommend this book to anyone just starting into social media, and especially to those considering location-based marketing programs.
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2 of 2 people found the following review helpful By Elmer Boutin on September 6, 2011
Format: Paperback
These days, there's a lot of talk about location-based services and marketing via those channels. Some of that information is good and some not so good. I was very happy to hear two people who are very knowledgeable in the web marketing arena, namely Aaron Strout and Mike Schneider, were going to tackle this very important topic in book form.

Location-Based Marketing for Dummies is packed full of useful information broken up into five sections:

Putting a Little "Location" in Your Marketing Campaign - which goes over the different location-based services and how they are used by consumers

Location-Based Marketing in Action - which covers the tactical parts of putting together a location-based campaign of your own

Integrating Location into Other Channels - covering the more strategic aspects of incorporating location-based activities into a larger marketing plan

Measuring Your Return on Investment - there's no point in implementing an online marketing plan of any kind if you don't attempt to measure its success; very important information is in this section

The Part of Tens - which is a collection of lists with a lot of interesting and useful information including some possibly up-and-coming location services

All in all this book is easy to understand and breaks down the information in such a way that it's more of a step-by-step guide rather than just a "for Dummies" book. I very much liked how it was organized to take someone from "zero to sixty" in a short time, getting them going on using location-based services as part of their marketing strategy. It's full of useful ideas and tips to help anyone plan and run an excellent program, complete with coupons and loyalty rewards, if those are desired components.
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1 of 1 people found the following review helpful By Chris Treadaway on September 11, 2011
Format: Paperback
Aaron & Mike do a great job of cutting through the clutter to summarize opportunities in location based marketing for businesses big & small. There are great case studies, anecdotes, and examples everywhere in this book. I highly recommend it for people who want to take advantage of location & proximity marketing opportunities for their businesses.
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Format: Paperback
Having read Location-Based Marketing for Dummies I must admit that the book surpassed my expectations. Initially I figured that I would know most of the material that was going to be featured in the book since I do (disclaimer time) know Aaron Strout very well and the two of us have talked on this topic many times in the past. Secondly, as a B2B marketer I also assumed that the book would not really be practical for my day job. Wrong on both accounts, I guess what they say about "assuming" is still good advice.

Like other "Dummies" books this one is simple to read and provides pragmatic tips and case studies throughout that any marketer can use. Yes, even B2B marketers. The book makes it very clear, location-based marketing is here to stay and starting to figure it out now can give you a personal advantage, not to mention your company, in the marketing battles. But I think what I appreciated the most was the fact that the authors clearly take you thought HOW to make this happen, not just pontificating on what some big brand did with a huge budget.

There is something in this book for every marketer, much of which you can apply to your job as you are reading the book.
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