Location, Location, Location: How to Select the Best Site for Your Business (PSI Successful Business Library) [Paperback]

Luigi Salvaneschi (Author), Camille Akin (Author, Editor)

Book Description

Series: PSI Successful Business Library | Publication Date: December 1, 1996

Whether you are searching for a new business site or relocating an existing business, you have the power to dramatically increase or decrease your profits by choosing the right location. Location is the most important ingredient for success for any business that depends on customers finding it. But how can you tell what is a good location? Experienced real estate executive Luigi Salvaneschi shares all he knows about the topic in this new guide for retail business owners, managers, corporate and franchise operators, and real estate agents.

This book clearly explains how to:
* Spot the essential characteristics of the best location
* Understand why and how people move from one point to another and how this movement affects their retail business
* Analyze and learn from your competitor's business so you can make your store a better shopping option
* Use the concept of the analogue store to successfully project your store's sales
* Learn about the retail trading zone and how to use it to capture the most customers

Use the following worksheets and instructions along with others to help walk you through the site selection process:
* Retail Trade Zone Survey and instructions
* Long-Range Store Development Plan and instructions
* Real Estate and Construction Checklist and instructions
* Analogue Rating Score Sheet
* Hourly Sales Analysis Worksheet
* Success Model Worksheet

Editorial Reviews

From the Publisher

Luigi Salvaneschi, the former President of Blockbuster Video, Senior Vice-President of Kentucky Fried Chicken, and member of the Board of Directors at McDonald's shares his vast knowledge about site relocation. Helps you identify and understand your retail trading zone and gives industry insights on using city layout and traffic patterns to your benefit. Also shows unique methods for analyzing your competitors to maximize your retail potential.

About the Author

Luigi Salvaneschi is the former president of Blockbuster Entertainment Corp. and also served as vice-president in charge of real estate administration for McDonald's, and senior vice-president responsible for new markets and locations for Kentucky Fried Chicken. Under his leadership, McDonald's opened 5,000 stores, KFC opened 1,200 stores, and Blockbuster opened 1,700 stores. He now teaches at Barry University and lives in Ft. Lauderdale, Florida, where he is active in various business and social organizations.

Product Details

• Paperback: 280 pages
• Publisher: Oasis Pr; 1st edition (December 1, 1996)
• Language: English
• ISBN-10: 1555713769
• ISBN-13: 978-1555713768
• Product Dimensions: 10.8 x 8.4 x 0.8 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,371,566 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Informative, Insightful, and Instruction, March 25, 2000

By 

Ron (North York, Ontario Canada) - See all my reviews

Amazon Verified Purchase

This review is from: Location, Location, Location: How to Select the Best Site for Your Business (PSI Successful Business Library) (Paperback)

The basic premise of this book is based on the relationship between two things: location and market. To borrow a quote from the book - " The right location in the wrong market will cause your business to fail - more than if you plan the wrong location in the right market." Building upon this belief, the author teaches the reader how to systematically go about researching for the right information as well as analyzing it. The book is written in a down to earth manner and is very easy to follow. It is comphrehensive and is one of the best books on choosing location.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Location: the real thing., October 2, 1997

By 

[e-mail] (Herent, Belgium) - See all my reviews

This review is from: Location, Location, Location: How to Select the Best Site for Your Business (PSI Successful Business Library) (Paperback)

The best book about location. No theoretical lesson, but the essentials to work with. I'm a McDonald's rep in Belgium and 'll use the guidelines in my work. Belgium is one of the 7 countries were McDonald's losing money due to bad locatios!

2 of 2 people found the following review helpful:

5.0 out of 5 stars The BEST book ever for retail business location, December 1, 2001

By 

Ziyad Nour (Jeddah Saudi Arabia) - See all my reviews

This review is from: Location, Location, Location: How to Select the Best Site for Your Business (PSI Successful Business Library) (Paperback)

Simply the best practical book for finding the best location for your retail store. It is full of practical ideas and tips on how to choose a location. I have read evey single page several times. The proposed techniques are useful for a start up business and a mega chiain store. It is full of sketches to show the impact of different locations on the store traffic.

If you only need one book for store location. Then this is it.