Customer Reviews

Logistics & Fulfillment for E-Business : A Practical Guide to Mastering Back Office Functions for Online Commerce

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4 star:		(1)
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1 star:		(2)

 

 

This book is the key to successfully planning (and implementing) an e-commerce strategy. While the subject can be on the boring side, Reynolds' writing style kept me interested and wanting more. Unlike most books in this space, and I have read nearly all of them, I was very taken with the expert way in which the concepts are logically presented and how the examples turned on so many lights for me. Reynolds is an obvious expert in this field and I wished she worked on some of the e-commerce start-ups I did - my portfolio would be fatter!!! Seriously, if you need to learn this material, THIS is the book. Now I wonder if she would write something on home-improvement???

Logistics And Fulfillment For e-Business: A Practical Guide To Mastering Back Office Functions For Online Commerce is a straightforward instructional manual to the basic logistics of designing, managing, and running an efficient model for profitable e-commerce regardless of the product or service being offered. From outsourcing technology; to dealing profitably with shipping costs (including the pros and cons of USPS versus other package shippers); to handling customer relations in e-Business; and much, much more, Logistics And Fulfillment For e-Business is a handy, user friendly, "how-to" reference with invaluable, practical advice for any merchant or entrepreneur setting up an e-storefront to supplement (or replace) a traditional brick-and-mortar based commercial operation.

I bought another one of the author's book a few days ago and felt she had hit that technology right on the head so I decided to try her logistics and fulfillment book. I wasn't disappointed. I had basically given up trying to find a good book on logistics and fulfillment -- no one seemed to really understand the complexities of the multi-channel world.

This book not only deals with Internet based companies, it gives the reader the information necessary to integrate an online business with traditional channels. It provides complete knowledge of how goods flow from the initial source all the way to the customer's premise. The author explains how to reach the ultimate goal of a state-of-the-art logistics and fulfillment operation. The book details how to determine in real time the sales data, warehouse inventory, production plans, and shipment schedules as an order traverses the value chain. There is even a detailed explanation of the tools need to crunch the necessary numbers into some form of reliable forecasting.

The author really understands that the success in the world of multi-channel requires a well-defined business model and the tight integration between legacy and online applications and systems, specifically in the areas of product category, customer, order, distribution, fulfillment, data, and operational management. While the book does point out that logistics and fulfillment is no easy task, it also explains that optimal logistics and fulfillment is achievable and the end result will make all the effort and money spent worthwhile.

I enjoyed reading this book...the author had a lot of very enlightening points and the material was presented in a much more "down to earth", magazine style way than the average business/tech book. It offers a unique perspective of what the Internet has done to change the landscape of 'traditional' business. The book should be read by those running today's businesses, although, I did feel that it was written as much for middle management as it was for the upper echelon.

The author captured the idea of the Internet being a tidal force in the marketplace very well. I highly recommend reading this book for its unique perspective on the Internet and how it has changed business from both the customers' and supply chain's vantage point.

The book is wonderfully written - a surprise for a technical book! Ordinarily, I would have little interest in the subject matter - logistics and fulfillment -- but know I have to be interested and enthusiastic about "E" everything, if I intend to be employed anywhere in my chosen profession -- procurement of goods and services. This book captures the reader's attention and most of all, keeps the reader interested in the material, because of the content, the author's delivery and writing method. If Ms. Reynolds had been my computer (or any other subject, for that matter) teacher in College, I would have been an "A" student. Ms. Reynolds personality really comes through the book. I will know all I need to know about logistics and fulfillment when I'm finished reading it. It's a good resource, too.

I ordered this book because I wanted to better understand what my industry is moving towards. I just received this book a week ago and thought that I would slowly slug my way through it. To my surprise this book is not only very informative but the author has made it a pleasure to read. I believe anyone seeking to understand the ways and means of logistics and fulfillment will benefit from reading this book.

I ordered this book because I wanted to better understand what my industry is moving towards. I just received this book a week ago and thought that I would slowly slug my way through it. To my surprise this book is not only very informative but the author has made it a pleasure to read. I believe anyone seeking to understand the ways and means of logistics and fulfillment will benefit from reading this book.

This book is 90% case studies and very old statistics and 10% basic theory.
I've been working with online retail since 99 and I thought it would help me improve my business. But the book is terrible.
At first I thought it was just introducing statistics and information from other companies. After 50 or 100 pages I found out that the entire book is loaded with insignificant information...

Reading this book, one gets the impression that the author has a need to dazzle the readers with her business vocabulary and acumen. I wasn't dazzled or impressed. I found it distracting. If you are looking for an ancient e-commerce guide, this is your book. Check the copyright date. You will find some solid and timeless principles but I wouldn't waste my time. If you are serious about learning logistics and fulfillment for your e-business, find something that is current and up-to-date with the industry.

i am working in a web site and i think this book is of tremendous advantage because i know now that would loose money if i did not read this book. i encourage people who what to start a e business to read this book first.
thank you