Logo Design Love: A Guide to Creating Iconic Brand Identi... and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $44.99
  • Save: $22.99 (51%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: Aug 16, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Qty:1
  • List Price: $44.99
  • Save: $18.90 (42%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Monday, April 21? Order within and choose Two-Day Shipping at checkout. Details
Trade in your item
Get a $13.93
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Logo Design Love: A Guide to Creating Iconic Brand Identities Paperback

ISBN-13: 978-0321660763 ISBN-10: 0321660765 Edition: 1st

See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Paperback
"Please retry"
$26.09
$24.00 $22.53

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Logo Design Love: A Guide to Creating Iconic Brand Identities + Designing Brand Identity: An Essential Guide for the Whole Branding Team + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
Price for all three: $63.76

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Product Details

  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (December 30, 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 2.7 x 3.5 x 0.2 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Best Sellers Rank: #20,638 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design.

Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes three of the most popular graphic design blogs on the Internet: davidairey.com, logodesignlove.com, and identitydesigned.com, attracting more than 600,000 online visitors every month.

More About the Author

David Airey has been successfully self-employed as a graphic designer since 2005. Specializing in the design of brand identities, he works with clients of all sizes from his studio in Northern Ireland.

He is the author and editor of three of the most popular design blogs on the Internet: davidairey.com, logodesignlove.com, and identitydesigned.com, with the sites attracting hundreds of thousands of subscribers and more than 600K visitors every month.

Customer Reviews

4.7 out of 5 stars
5 star
89
4 star
14
3 star
3
2 star
0
1 star
3
See all 109 customer reviews
Great read as well as very easy to follow study cases.
danielrivasdp
Excellent book not only for logo designers (which I am not) but also for any self-employed person.
Anto Jurkovic
Logo Design Love by David Airey provides insight into the process of designing a logo.
John MacAdam

Most Helpful Customer Reviews

54 of 58 people found the following review helpful By Christopher W. Taylor on January 7, 2010
Format: Paperback Verified Purchase
David Airey has nailed the topic of logo / identity design right on the head!

I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it's back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: "You know what? I'm doing ok, but here's what I'm going to work on..." David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!

Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us...AND IT'S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn't cost that much to create...to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it!
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
25 of 29 people found the following review helpful By J. cheung on May 31, 2011
Format: Paperback Verified Purchase
Like another reviewer mentioned, I bought this book hoping to gain new insight on the thinking process behind designing logos and such. My favorite section of the book is where the author explains how designers use mind maps to draft ideas before turning to use the computer.

However, when it came to showcasing different logos, it almost came across as advertising how great the respective designer(s) were for coming up with the different logo designers, and consequently how successful the company did after the re-branding effort. There was the problem (logo was boring), and then the solution (designer drew up some ideas and voila, a cool logo was implemented)...but what I really wanted to know was the thought process in between these two steps!

All in all, a good read with some useful tips
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
13 of 15 people found the following review helpful By Kristin on September 14, 2010
Format: Paperback Verified Purchase
I really enjoyed reading this book. It's fairly short and to the point and will hold your attention unlike a lot of books I have purchased in this category. I wasn't sure I needed it at first. I have quite a few books on my bookshelf on this subject, some that I have never been able to stomach for more than a few pages. This book is not one that will sit on your shelf unread. It's chock full of useful, real life business advice for the freelance designer. David also walks you through his identity design process using real examples. This is everything I wanted to learn in school, but never did. If you are a graphic designer and you haven't read this, you are doing yourself a huge disservice.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Susanne Cardwell on April 8, 2013
Format: Paperback
Logo Design Love by David Airey is a welcome addition to my newly budding collection of design books.

Previously, I had bought another logo book that included ample examples of logos with wholly unrelated text and spatters of quotes, meant to stimulate speculation as opposed to provide instruction. Conversely, Airey's book provided text that was engaging, sequential, and meaningful in addition to providing some stellar pictorial examples of state-of-the-art logos. Airey's choice of logos used mostly artistic typeface, but were none the less brilliant, while the book itself flowed in a friendly manner.

Although well over 45% of the book covers the business aspects of design, such as the how-to of presenting and leading design projects to clients, David Airey wrote these sections as if he were writing a letter to a dear friend. Indeed, Airey's warm tone of voice made the business components inviting, irrespective of how much background the reader might already have with presenting deliverables to the client.

With that said, the highlights of the book for me included the following:

1. The chapter providing brainstorming/mind mapping techniques for coming up with various words associated to general themes or concepts surrounding the company.

2. The multitude of examples of the evolving sketches that comprised a fundamental part of the design process.

3. The instruction on how to make a compelling logo design, including such advice as keeping it simple, singularly focused, and black-and-white (for the initial concept).

4. The amazing examples of state-of-the-art logo designs, including snippets of proposed design(s) along with the client approved design.

5.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 11 people found the following review helpful By Victor Zuniga on January 15, 2010
Format: Paperback Verified Purchase
David's book is more than a guide to creating iconic brand identities, is a guide to be a more successful graphic designer in anyway. The book was easy to follow and there is nothing bad I can say about it. I am a graphic design student and this book is very inspiring, I can only say that is an excellent read. I have learn more from this book than any graphic design professor I have had.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Search
ARRAY(0xa55568dc)