Logo Design Love: A Guide to Creating Iconic Brand Identities [Paperback]

David Airey (Author)

Book Description

ISBN-10: 0321660765 | ISBN-13: 978-0321660763 | Publication Date: December 30, 2009 | Edition: 1

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

Editorial Reviews

About the Author

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.

Product Details

• Paperback: 216 pages
• Publisher: New Riders Press; 1 edition (December 30, 2009)
• Language: English
• ISBN-10: 0321660765
• ISBN-13: 978-0321660763
• Product Dimensions: 8.8 x 7 x 0.5 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (67 customer reviews)
• Amazon Best Sellers Rank: #5,603 in Books (See Top 100 in Books)
  • #13 in Books > Business & Investing > Marketing & Sales > Advertising
  • #33 in Books > Arts & Photography > Design & Decorative Arts > Graphic Design
  • #54 in Books > Business & Investing > Accounting

More About the Author

Self-employed since 2005, David has amassed an impressive global client-list, including the likes of Yellow Pages (Canada), Giacom (England), Asian Development Bank (Philippines), and Berthier Associates (Japan).

He writes two of the most popular graphic design blogs on the Internet, logodesignlove.com and davidairey.com, attracting more than 1 million monthly Pageviews.

Having worked in both the United Kingdom and the United States, you can now find David in his own design studio in Northern Ireland where he works with clients from around the globe.

Customer Reviews

Most Helpful Customer Reviews

25 of 26 people found the following review helpful:

5.0 out of 5 stars The Book We Have Needed!, January 7, 2010

By 

Christopher W. Taylor "Creative Beard" (Orange County, CA USA) - See all my reviews
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This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)

David Airey has nailed the topic of logo / identity design right on the head!

I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it's back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: "You know what? I'm doing ok, but here's what I'm going to work on..." David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!

Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us...AND IT'S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn't cost that much to create...to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it! I am going to buy a handful of copies and every-time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic to ensure that we are on the same page. If you like the idea of having a smoother client-designer relationship, you'd be smart to do the same. I managed to read the book in two sittings, so don't worry, it will not delay the process, but will undoubtedly save much time and frustration. Thank you David Airey for such a valuable contribution!

8 of 8 people found the following review helpful:

5.0 out of 5 stars Everything you need to know that you won't learn in school., September 14, 2010

By 

Kristin (Anytown, USA) - See all my reviews

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This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)

I really enjoyed reading this book. It's fairly short and to the point and will hold your attention unlike a lot of books I have purchased in this category. I wasn't sure I needed it at first. I have quite a few books on my bookshelf on this subject, some that I have never been able to stomach for more than a few pages. This book is not one that will sit on your shelf unread. It's chock full of useful, real life business advice for the freelance designer. David also walks you through his identity design process using real examples. This is everything I wanted to learn in school, but never did. If you are a graphic designer and you haven't read this, you are doing yourself a huge disservice.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Logo Design Love: A Guide to Creating Iconic Brand Identities, January 15, 2010

By 

Victor Zuniga (Santa Barbara, CA USA) - See all my reviews
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This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)

David's book is more than a guide to creating iconic brand identities, is a guide to be a more successful graphic designer in anyway. The book was easy to follow and there is nothing bad I can say about it. I am a graphic design student and this book is very inspiring, I can only say that is an excellent read. I have learn more from this book than any graphic design professor I have had.