Logo Design Love and over one million other books are available for Amazon Kindle. Learn more


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Kindle Edition
Read the Kindle edition on Kindle, iPhone, iPad, Android, BlackBerry, PC and Mac.
 
   
Sell Back Your Copy
For a $12.25 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Logo Design Love: A Guide to Creating Iconic Brand Identities
 
 
Share your own customer images
Search inside this book
Start reading Logo Design Love on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Logo Design Love: A Guide to Creating Iconic Brand Identities [Paperback]

David Airey (Author)
4.8 out of 5 stars  See all reviews (75 customer reviews) |
List Price: $39.99
Price: $24.08 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $15.91 (40%)
  Special Offers Available
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it delivered Tuesday, May 22? Choose One-Day Shipping at checkout. Details
Textbook Student FREE Two-Day Shipping for students on millions of items. Learn more

Formats

 Amazon Price New from Used from
Kindle Edition $12.60   -- --
Paperback $24.08   -- --
Sell Back Your Copy for $12.25
Whether you bought it on Amazon or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $12.25.
Used Price$21.67
Trade-in Price$12.25
Price after
Trade-in$9.42

Book Description

Publication Date: December 30, 2009 | ISBN-10: 0321660765 | ISBN-13: 978-0321660763 | Edition: 1
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

Special Offers and Product Promotions

Frequently Bought Together

Logo Design Love: A Guide to Creating Iconic Brand Identities + Creative Workshop: 80 Challenges to Sharpen Your Design Skills + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
Price For All Three: $55.60

Show availability and shipping details

Buy the selected items together

Editorial Reviews

About the Author

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.

Product Details

  • Paperback: 216 pages
  • Publisher: New Riders Press; 1 edition (December 30, 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 8.9 x 6.9 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (75 customer reviews)
  • Amazon Best Sellers Rank: #8,433 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's David Airey Page
David Airey
Self-employed since 2005, David has amassed an impressive global client-list, including the likes of Yellow Pages (Canada), Giacom (England), Asian Development Bank (Philippines), and Berthier Associates (Japan).

He writes two of the most popular graphic design blogs on the Internet, logodesignlove.com and davidairey.com, attracting more than 1 million monthly Pageviews.

Having worked in both the United Kingdom and the United States, you can now find David in his own design studio in Northern Ireland where he works with clients from around the globe.

Customer Reviews

Most Helpful Customer Reviews
28 of 29 people found the following review helpful
The Book We Have Needed! January 7, 2010
Format:Paperback|Amazon Verified Purchase
David Airey has nailed the topic of logo / identity design right on the head!

I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it's back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: "You know what? I'm doing ok, but here's what I'm going to work on..." David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!

Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us...AND IT'S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn't cost that much to create...to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it! I am going to buy a handful of copies and every-time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic to ensure that we are on the same page. If you like the idea of having a smoother client-designer relationship, you'd be smart to do the same. I managed to read the book in two sittings, so don't worry, it will not delay the process, but will undoubtedly save much time and frustration. Thank you David Airey for such a valuable contribution!
Was this review helpful to you?
9 of 9 people found the following review helpful
By Kristin
Format:Paperback|Amazon Verified Purchase
I really enjoyed reading this book. It's fairly short and to the point and will hold your attention unlike a lot of books I have purchased in this category. I wasn't sure I needed it at first. I have quite a few books on my bookshelf on this subject, some that I have never been able to stomach for more than a few pages. This book is not one that will sit on your shelf unread. It's chock full of useful, real life business advice for the freelance designer. David also walks you through his identity design process using real examples. This is everything I wanted to learn in school, but never did. If you are a graphic designer and you haven't read this, you are doing yourself a huge disservice.
Comment | 
Was this review helpful to you?
7 of 8 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
David's book is more than a guide to creating iconic brand identities, is a guide to be a more successful graphic designer in anyway. The book was easy to follow and there is nothing bad I can say about it. I am a graphic design student and this book is very inspiring, I can only say that is an excellent read. I have learn more from this book than any graphic design professor I have had.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Best bet...
Long time fan of David Airey. I'm always reading his webpages as well as his twitter feed. Once I found out he got a book out I had to buy it. Read more
Published 10 hours ago by danielrivasdp
This book not about creation, but about the business side of design
It's not an awful book, but there's nothing to profound in it either. He mostly gives you common sense advice such as speak to the person in charge about the design since they'll... Read more
Published 7 days ago by HB
Really helpful
This is one of the first design books I actually read cover to cover! It's a goldmine of helpful information and I especially loved all the logo examples. Read more
Published 21 days ago by Crimson Pear
Great Step-by-Step Logo Design
I purchased this book as part of a stack used to teach myself about the world of graphic design. I found it easy to follow, straight-forward and practical. Read more
Published 22 days ago by Daun Jacobsen
Waste of money
When I first opened the packaging this book was a disappointment. It looked like it was cheaply made and the wording started a third down the page and due to a large font didn't... Read more
Published 23 days ago by LPquest
Buy the actual book, not the Kindle edition
Others have extolled the virtues of this book, and they are all true, so I won't get into that. This review is concerned more with the Kindle version of the book, and a caution to... Read more
Published 3 months ago by D. Bjorgen
Inspiring and Breezy
This is a great resource for designers at any stage in their career. There is something to inspire everyone. It's simple to read and hard to put down. Read more
Published 3 months ago by AYork
actually one of the best book I have seen so far.
Just buy it!
It gives you very good tips about the approach to a project, when it is time to step in, where to do what... Read more
Published 3 months ago by lele7design
An excellent resource for established & aspiring logo designers
Whether you're well established in the creative industry, you're just starting out, or you're simply fascinated by the subject of logos, branding and brand identity, Logo Design... Read more
Published 3 months ago by Adam Taylor
See behind the curtain
LogoDesignLove is a wonderful behind the scenes tour of the entire logo design process; it's like being David Airey's shadow through the design process from start to finish. Read more
Published 4 months ago by Ryan Smith
Search Customer Reviews
Only search this product's reviews
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(24)
(20)
(18)
(17)
(16)
(15)
(15)
(10)
(8)
(4)
Agree with these tags?
See all 35 tags...

Your tags: Add your first tag
 
See most popular tags

Customer Discussions

This product's forum
Discussion Replies Latest Post
Kindle Version of LogoDesignLove 1 Jul 19, 2011
› See all discussions...  
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
   
Related forums


Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:




















i.e., each book must be in subject 1 AND subject 2 AND ...