LOGO Design (Midi Series) (Paperback)

~ Julius Widemann (Author)

Editorial Reviews

Product Description

What’s your sign? The world’s best logo designs...

Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who’s interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, "In order to come up with one good idea, you must have lots of ideas."

About the Author

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN’s digital and media collection with titles such as Digital Beauties, TASCHEN’s 1000 Favorite Websites, and Illustration Now!.

Product Details

• Paperback: 384 pages
• Publisher: Taschen; Mul edition (July 1, 2007)
• Language: Multilingual
• ISBN-10: 3822846228
• ISBN-13: 978-3822846223
• Product Dimensions: 8.7 x 6.8 x 1.3 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #65,816 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #7 in	Books > Nonfiction > Foreign Language Nonfiction > Portuguese
  #7 in	Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial > Advertising
  #25 in	Books > Nonfiction > Foreign Language Nonfiction > Italian

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Ótimo!, May 26, 2009

By	Wylden Carvalho "Beatriz" (Rio de Janeiro, Brasil) - See all my reviews (REAL NAME)

Gostei muito do livro, repleto de logos, várias de escritórios aqui do Brasil. ADOREI. Recomendo.

3 of 5 people found the following review helpful:

5.0 out of 5 stars Una fuente de inspiración, October 18, 2007

By	S. Machicao "esemepe" (La Paz, LP Bolivia) - See all my reviews (REAL NAME)

Hace tiempo que no veía una compilación de trabajos como esta. Un libro bastante completo, fuente de inspiración para los diseñadores en una edición de lujo

0 of 1 people found the following review helpful:

5.0 out of 5 stars Muito Seguro e muito rapido!, September 21, 2008

By	Makoto Shintaku "Douglas" (Brasil) - See all my reviews (REAL NAME)

Sou do Brasil, e recebi meu livro em otimas condições sem ter q pagar nenhum imposto, pois livros são isento! vale muito a pena!