Customer Reviews

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

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this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.

I bought this book to help me in a class I was taking. This gave me ideas and a jumping off point. The history of logos helped me understand my assignment better.

Since I am finished with the class, however, I don't foresee using this book again until I have to design a logo for a job or a client.

Logical conclusion: great reference book if you need help in a pinch.

I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.

its nice to learn how some logos are developed and how much they have evolved throughout time. it also gives some insight on the designers thinking process as they designed the logos. not a lot of pages tho.