Logo Design Workbook: A Hands-On Guide to Creating Logos [Paperback]

Noreen Morioka, Terry Stone Sean Adams (Author)

Book Description

Publication Date: March 1, 2006

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Editorial Reviews

About the Author

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

 

Product Details

• Paperback: 240 pages
• Publisher: Rockport Publishers (March 1, 2006)
• Language: English
• ISBN-10: 1592532349
• ISBN-13: 978-1592532346
• Product Dimensions: 9 x 0.7 x 9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #147,537 in Books (See Top 100 in Books)
  • #28 in Books > Arts & Photography > Graphic Design > Commercial > Advertising
  • #33 in Books > Arts & Photography > Graphic Design > Commercial > Branding & Logo Design

Most Helpful Customer Reviews

48 of 48 people found the following review helpful

5.0 out of 5 stars Great useful logo book April 16, 2004

By A Customer

Format:Hardcover

I'm used to design books that show examples of good work, but never give any real advice on how to make something. At first glance, this book is accessible and has lots of great images, but the content goes beyond that. It's actually pretty dense. It clearly explains how to make a logo and sell it. It has all the components of standards manuals listed. It even has a process guide for clients. I'm amazed AdamsMorioka was willing to divulge all of their "trade secrets" on good identities. This book also has an incredible collection of blue-chip designers and others that I've never seen before.

48 of 52 people found the following review helpful

3.0 out of 5 stars Take "workbook" out of the title. Call it "The Design of Famous Logos" August 2, 2007

By Lisa Jackson

Format:Paperback|Amazon Verified Purchase

I don't know why the author decieves us wih the word "Workbook." It should be called "about the design of famous logos"

The first 51 pages (of 230) are great. I like the colorful charts and stuff about logo design in the first 51 pages.

The rest is interesting to look at and read, but not what I need and not essential (230 pages long). I am still looking for a book about the logo design PROCESS. It is well designed and has some really great stuff, but still not everything I needed.

ANY AUTHORS OUT THERE? WRITE IT! I need a book which uses about 5 individual designers, their clients, and quotes from both about the process. I want pencil-sketchy looking beginnings. I want stuff about failures as well as successes. I want nitty gritty detail. If you can even include pictures of the designers and clients working together, photos of designers holding up logo proposals in front of a client, that would be great. I know what logos look like. I see them all the time. I do not want to see another book like this that just shows me a bunch of logos!

31 of 32 people found the following review helpful

5.0 out of 5 stars Wish I had this book years ago June 24, 2004

By A Customer

Format:Hardcover

This is perhaps the most honest book that I have read since my beginning education in graphic design. The reading is objective yet incredibly insightful. I have been attending a local Art school for nearly four years now and can honestly say that this book offers more real world direction into the logo development process than any I have been assigned in the classroom. This isn't just a collection of logo designs and their designers, but a very well organized breakdown of how and why for logo development. Logo Design Workbook should be handed out the first day of school; where was this book when I was 18? I highly recommend this book to anyone interested in logo design from the student to the CEO.