Logo design is a hot topic for graphic designers, but most books on the subject offer little more than a gallery of successful identity systems. Logo Lab gives creatives the n-depth information they need, with: A look at 18 head-turning logos from concept to completion; Interviews with designers and clients on why each design works; High-profile case studies for Converse, the Houston Texans and Kroger Foods; Every page is packed with the kind of analysis, sketches and insight designers are looking for. It's exactly the kind of information they need to help their own clients stand out from the crowd.
Christopher Simmons (born April 10, 1973) is a Canadian-born, San Francisco-based graphic designer, writer and educator. He served on the board of directors of the San Francisco chapter of the AIGA from 1996-1999, and again as president (2004-2006). On completion of Simmons' tenure in that position, mayor Gavin Newsom issued an official proclamation declaring San Francisco to be a city where "design makes a difference." Simmons is the principal creative director of the noted San Francisco design office, MINE(tm).
Simmons is the author of three books on graphic design (LogoLab, Letterhead & Logo Design 9, Color Harmony: Logos), and is currently writing a fourth. He is a frequent speaker on graphic design at schools and design organizations across the United States. His column, My First Time, appears regularly in STEP inside design magazine. Simmons is an Adjunct Professor of design at the California College of the Arts (CCA) in San Francisco (his alma mater).
Simmons' work has been exhibited at the Pasadena Museum of California Art, The Museum of Contemporary Art in Hiroshima, Japan, The Museum of Craft & Design, San Francisco, The Smithsonian Institution, and is part of the permanent design archives of the Denver Art Museum.
