Qty:1
  • List Price: $32.00
  • Save: $9.49 (30%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Logo Life: Life Histories... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Condition: :
Comment: Very good condition book with only light signs of previous use. Sail the Seas of Value.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Logo Life: Life Histories of 100 Famous Logos Hardcover – October 9, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$22.51
$16.88 $16.87

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.
$22.51 FREE Shipping on orders over $35. Only 6 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

Logo Life: Life Histories of 100 Famous Logos + 100 Ideas that Changed Graphic Design
Price for both: $41.57

Buy the selected items together
NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Hardcover: 224 pages
  • Publisher: BIS Publishers (October 9, 2012)
  • Language: English
  • ISBN-10: 9063692609
  • ISBN-13: 978-9063692605
  • Product Dimensions: 8.3 x 6.3 x 1.2 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #384,563 in Books (See Top 100 in Books)

Editorial Reviews

Review


‘Listed alphabetically – from Apple to Xerox – and with hundreds of accompanying high-res images, author Ron van Vlugt provides the short histories of this broad selection of famous brands, detailing the evolution of the most memorable logos in the world.’

Curve, March 2013, print edition

About the Author

Owner at award winning Design Agency SOGOOD.
Previously worked as Creative Director at TBWA/Designers Company and as
Type Director/Designer at Saatchi&Saatchi.

Customer Reviews

5.0 out of 5 stars
5 star
7
4 star
0
3 star
0
2 star
0
1 star
0
See all 7 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Stu Sjouwerman on October 7, 2012
Format: Hardcover Verified Purchase
I have always been interested in logos as a marketing communications device. This book shows 100 of the world's most well-known logos and how they started. Fascinating reading for anyone in design, marketing and media. Warmly recommended.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Robin Benson on February 13, 2015
Format: Hardcover
Any professional designer probably has a few logo books handy for reference and from my experience they can be divided into two types: those that are just full of dull, unimaginative marks that show no signs of creativity (and with current software it's so easy to churn them out) and those, like this book, that reveal well thought out designs that have stood the test of time.

The author has devised a simple, straightforward layout for the hundred companies, mostly American or European. Each starts on a left-hand page with a few hundred words about their history and specific details regarding the logo and changes over the years. The right-hand page shows how the logo has changed over time with several historical examples and nicely these are dated and frequently the designer or design company is named. Many of the designs run over onto the next spread with graphics of them in use.

The book is a handy size (check out the Product Details above) well printed though it does have the quirk of the Contents spread printed on yellow paper with white numbers next to the black company names. The white is unreadable in a domestic lighting environment.

The perfect complement to Logo Life is Taschen's Logo Book, a thick, chunky title with six thousand logos all in color on 776 pages (ISBN 978 3836534130)
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
There are so many logo examples from so many different corporate businesses. This book is great because it shows the evolution of the logo design.
For example, Ford is included in this book, it shows the earlier versions of the company's logo along with the modern version. This book is great for people interested in the evolution of logo design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Mel on November 19, 2012
Format: Hardcover Verified Purchase
exceeds expectations with its graphics and the text is a bonus - recommend to business owners and corporate marketing types
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Logo Life: Life Histories of 100 Famous Logos
This item: Logo Life: Life Histories of 100 Famous Logos
Price: $32.00 $22.51
Ships from and sold by Amazon.com