Logo [Paperback]

Michael Evamy (Author)

Book Description

Publication Date: October 4, 2007

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white.

By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Editorial Reviews

About the Author

Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Product Details

• Paperback: 352 pages
• Publisher: Laurence King Publishers (October 4, 2007)
• Language: English
• ISBN-10: 185669528X
• ISBN-13: 978-1856695282
• Product Dimensions: 7.4 x 1.5 x 9.6 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #258,551 in Books (See Top 100 in Books)
  • #54 in Books > Arts & Photography > Graphic Design > Commercial > Branding & Logo Design
  • #60 in Books > Arts & Photography > Graphic Design > Commercial > Advertising

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Most Helpful Customer Reviews

17 of 18 people found the following review helpful

5.0 out of 5 stars Nice thick catalog October 26, 2008

By Parka TOP 50 REVIEWER

Format:Paperback

Length: 0:25 Mins

This is a very simple book. It's a catalog of logos -- the logo, the designer and logo's company.

The categorization is by logotypes, letters, wordmarks, initials, typographic elements, symbols, abstract and representational. Under these are future categorization. Please view the picture below large to get an idea because it's hard to explain.

The collection of logos featured are primarily printed in black and white in this book. The lead in page however, has the logos (small), in color.

That's pretty much about this book. Oh, and it's thick at 350 pages, more so because it's printed on 160gsm (I guess) matt paper.

(More pictures are available on my blog. Just visit my Amazon profile for the link.)

3 of 3 people found the following review helpful

4.0 out of 5 stars Excellent with reservations November 19, 2007

By J. Coates

Format:Paperback|Amazon Verified Purchase

This is a nicely conceived book but has a few problems. None of which stopped me from buying it!
The design and typography used to differentiate sections of the book (groups and categories in the book or classifications of types of symbols, logotypes, signatures, etc.) is difficult to use. If the actual type and design to differentiate these sections had been more clearly done, the book would have been much more useful and leveraged one of its greatest assets. (So, whoever designed the book made that mistake!)
The last section of the book is on multiple solutions used for one identity. This is in contrast to most identity design which uses only one logo or symbol (Apple, Nike, 99% of the book).
This multiple identity solution (sorry, the author calls it something else but I don't have the book with me at home while I write this) is a trend that is emerging slowly over the past 10-15 years. But the coverage in this book is very thin. There are a number of other examples of this method which are not included. I wish there was more on this.
One thing I would like to have seen more of is deeper historical context of identities. More text on, about, why, and who of each or most of the designs. Right now, it is just a picture collection.
Not so much a flaw but something to consider - This book has the greats. Old and newer and very new. But it also has some real silly stinker examples. You wonder, why is that logo in here? For example: the ugly reworking of the UPS logotype shield. Why include this? (and I am not a fan of Paul Rands original although, it would have been far better to included for historical impact purposes)
Indeed, this is the bible and shows the good, the bad, and the ugly but all on a level playing field.

5 of 6 people found the following review helpful

5.0 out of 5 stars Great reference October 15, 2007

By somewhere in NY

Format:Paperback

As a design student, I have been looking for a book that has collection of logo to reference and analyze. This book is a great reference to see logos that are substantial and corporate. It contains logos that are well known to small. Also, most of all the logos are in black and white which I find it better to understand the form.