Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies (Hardcover)

~ WOW Branding (Editor)
Key Phrases: guili guili, New Zealand, Sour Puss, Brave New World (more...)

Editorial Reviews

Product Description

How to choose a name and create a catchy mark

After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.

Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

About the Author

WOW Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees.

Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognized with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals. WOW! is located in Vancouver, Canada.

Product Details

• Hardcover: 192 pages
• Publisher: Rockport Publishers (March 1, 2007)
• Language: English
• ISBN-10: 1592533043
• ISBN-13: 978-1592533046
• Product Dimensions: 9.6 x 9.4 x 1.1 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #270,694 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

3.0 out of 5 stars Hardbound Self-Promotion, July 28, 2008

By	R.M. Fernandez - See all my reviews

I wasn't that impressed with the work in this book. Most of the copy is written by the agencies responsible for submitting their work to the publisher. It's hard to take away anything from this book, but at least it's put together well and would look good in your library.

5.0 out of 5 stars powerful tool to help in branding, September 5, 2009

By	N. Davies "Nick Davies" (Sydney, Australia) - See all my reviews (REAL NAME)

The introduction sections which break down into strategies how to brainstorm a killer name is really usefull and the examples are current and on trend....a powerful tool to help in branding

5.0 out of 5 stars Worth the money, July 9, 2009

By	T. Johnson - See all my reviews (REAL NAME)

This is the most informative books that you will find on logo design. It not only gives examples but provides brainstorming ideas and what to consider when creating a logo. If you are trying to take your work to the next level finding out what these guys are doing will get you on the right path.