LogoLounge 2: 2,000 International Identities by Leading Designers [Hardcover]

Bill Gardner (Author), Catharine Fishel (Author)

Book Description

Series: LogoLounge | Publication Date: January 1, 2005

A searchable database of 9,000 logos by keyword is available by subscription on the popular website, logolounge.com, launched in 2002 by author Bill Gardner. If you donÆt have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then LogoLounge 2 is for you.

Recent noteworthy projects that are claiming the public spotlight are profiled in this book, which covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designerÆs name is larger than the clientÆs.

The first portion of the book profiles 10 top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by client type.

Editorial Reviews

About the Author

Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. He is the author of LogoLounge I, LogoLounge II, LogoLounge III, and LogoLounge IV, and he lives in Wichita, Kansas.

Catharine Fishel specializes in working with and writing about designers and related industries. She is editor of the website www.LogoLounge.com and is the author of many books about design, including Redesigning Identity, The Perfect Package, Designing for Children, LogoLounge I, LogoLounge II, LogoLounge III, LogoLounge IV, Inside the Business of Graphic Design, and How to Grow as a Graphic Designer.

Product Details

• Hardcover: 192 pages
• Publisher: Rockport Publishers (January 1, 2005)
• Language: English
• ISBN-10: 1592531121
• ISBN-13: 978-1592531127
• Product Dimensions: 11 x 9.2 x 0.9 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #708,235 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

3.0 out of 5 stars Disappointing sequel, October 21, 2005

By 

mid-atlantic graphic designer "Suzanne" (MD) - See all my reviews

This review is from: LogoLounge 2: 2,000 International Identities by Leading Designers (Hardcover)

Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.

5 of 5 people found the following review helpful:

5.0 out of 5 stars The Culture A.D. review, October 7, 2005

By 

Craig Brimm, Culture Advertising Design "Crai... (Atlanta, GA) - See all my reviews

This review is from: LogoLounge 2: 2,000 International Identities by Leading Designers (Hardcover)

The straight to the point advertising and design agency review. For our agency Logo Lounge 2 is a excellent visual reference. It allows us to quickly "thin slice" the visual trends as well as give us in depth case studies. It's a hot source for inspiration that puts your head in the right space for designing logos that speak intelligently and conceptually to help with branding opportunities for clients and their consumers.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Fantastic...., October 3, 2005

By 

K. Nicol - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: LogoLounge 2: 2,000 International Identities by Leading Designers (Hardcover)

If you are a designer like myself, you will know just how hard it is to put a strong effective logo together that will stand the test of time well at least 10 years! Logo Lounge is a fantastic book to give creative sparks and ideas for your logos with half the book a selection of the best logos around at the time. The book is easy to read and follow and a must buy for any designer!