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18 of 19 people found the following review helpful:
5.0 out of 5 stars Excellent On All Counts.
If you buy one logo book this year, I would recommend that this be it. There is no padding at all in the packaging. Succinct and on-target profiles of identity projects intersperse what you came for: the marks. --And there is a glorious superabundance of those.

For advertising agencies that do a fair amount of trade with client intermediaries who are in the dark about...

Published on February 22, 2003 by Iconophoric

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8 of 9 people found the following review helpful:
3.0 out of 5 stars small format book
if you still didn't decide, which "book of logos" to buy for your library collection, this one is a good choice, so FIVE stars to the content. but be careful buying this book (ISBN: 1592532241), even thou it is cheaper for 5$ than a previous edition (ISBN: 1592530877), this one is a "small format" book (only 6x6 inches, comparing to 2004 edition, which is a full size...
Published on February 16, 2006 by andrei


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18 of 19 people found the following review helpful:
5.0 out of 5 stars Excellent On All Counts., February 22, 2003
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If you buy one logo book this year, I would recommend that this be it. There is no padding at all in the packaging. Succinct and on-target profiles of identity projects intersperse what you came for: the marks. --And there is a glorious superabundance of those.

For advertising agencies that do a fair amount of trade with client intermediaries who are in the dark about "what is out there" (i.e. people who make decisions about logos with little knowledge about what the good and above-typical work being done today looks and feels like) this book might make the all-time great leave-behind. (This would be putting your "educating the client" money where your mouth is.)

For designers working in a frankly commercial setting, the book can be viewed as a compass or gauge of sorts: This is where 'they' are; this is where 'you' are. As such, it is a truly invaluable aid and guide. But maybe more importantly, the work is often so exhilarating to look at that it would be hard not to feel recharged and ready to tear into your next identity project after browsing it.

This book is a direct outgrowth of a website dedicated to logo design. The authors suggest that this may be the first of a series of annuals from the same resource. Let's hope so.

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13 of 14 people found the following review helpful:
4.0 out of 5 stars Good - but hard to 'read'!, July 16, 2003
Excellent collection of logos organized by subject, ie: buildings, letterforms, text, etc

However, it lacks any real information on the actual companies these logos were made for. Names are rarely descriptive enough.
I guess this book is more about cramming logos in than describing the process - so I forgave this one.

What I won't forgive is the incredibly confusing 'design' of the information grid at the bottom of each page telling you which logo belongs to who.
It is incredibly confusing.
It's badly designed.
It's a shame to see bad design in a DESIGN book.
simple numbers would have done instead of the Row A, column 3 grid system they used. It's needlessly complex.

Regardless, it's quantity and quality over that nitpick.
A lot of good logos. Very little filler.
Surprising, given the hit and miss of a lot of similar books.

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8 of 8 people found the following review helpful:
4.0 out of 5 stars Oh, so close to 5 stars..., June 8, 2005
By 
As far as books on logos go I would easily put this book on the top of the list. The number of logos in the book, the straight forward layout, and the way they are organized into categories is wonderfully functional. I also like the fact that the authors don't have the audacity to title their book along the lines of "The Best of Logo Designs" as other "Best of" books have done (which usually aren't anywhere near "The Best"). There are only 3 gripes I have with the book, one major, two minor.

The minor gripes are: 1. I would like to see a wider range of designers and design firms represented, and 2. The binding isn't of the highest quality.

The major gripe, and the reason I didn't give the book 5 stars is the exceptionally user UNfriendly logo index at the bottom of each page. As designers, they could have done better here. But if that's the only thing keeping you from enjoying this book as a visual smorgasborg, idea generator and reference tool, maybe you should stick to paint by numbers.
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8 of 9 people found the following review helpful:
3.0 out of 5 stars small format book, February 16, 2006
By 
if you still didn't decide, which "book of logos" to buy for your library collection, this one is a good choice, so FIVE stars to the content. but be careful buying this book (ISBN: 1592532241), even thou it is cheaper for 5$ than a previous edition (ISBN: 1592530877), this one is a "small format" book (only 6x6 inches, comparing to 2004 edition, which is a full size book), so i found this book hard to keep open with "one hand" ;)
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Remarkable Visual Encyclopedia of Logos and Identities, July 23, 2003
Logo Lounge is an incredible book filled with a virtually endless amount of inspiration. Logos are categorized by industry (sports, entertainment, etc.) and by type (calligraphic, symbolic, etc.). The mini-editorials are creative and challenging, and the organization of the book is superb. A must-have for any designer or logo entusiast.
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7 of 8 people found the following review helpful:
5.0 out of 5 stars MUST BUY for any serious logo designer, September 29, 2003
By A Customer
If you design logos then you MUST own this book. Period. It has an "original" range and higher quality level per-capita of logos than any other book of it's kind. So many of these kinds of books open the floodgates to a tremendous amount of sub-par work, BUT NOT LOGOLOUNGE! You continously find inspiring work within it's pages. You also HAVE TO check out the website that it's based on. This promises inspiring logo ideas and reference material for years to come!! I am anxiously awaiting "volume II"!!! If you own any of the GRAPHIS logo books - you CERTAINLY will want this sitting on your shelf to accompany them. -L.L. is of similar quality--but with more logos!!
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4 of 4 people found the following review helpful:
3.0 out of 5 stars What's up with the numbering system???, July 7, 2004
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B. Petty (Kingwood, Tx United States) - See all my reviews
(REAL NAME)   
Very good book. Gives me lots of inspiration for logos. But it sure doesn't look like they had anyone proof their logo numbering system. Please fix it in the 2000 More Logos book!
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Highly recommended, January 18, 2003
By A Customer
Excellent collection of logo designs with classifications and explanations. One of the best book about identity design in a resent years. Highly recommended.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars A MUST HAVE FOR DESIGNERS AND NON-DESIGNERS, October 1, 2003
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This is a great showcase of one of the best recent logo compilations around. Above all, here you will find many real fresh logos not seen in major logo collection books.
Of all 2,000 logos in this book, you won't find junk logos at all. This title definitively has a lot of logo research, good sense careful selection and plurality. Work from designers around the globe gives a sense of wide coverage helping to open the reader's mind. A great inspiration source.
Logos are well organized in easy to understand categories, referring different criteria, such as style, graphic content, and visual communication.
If not decided which logo book to buy, you should consider removing other titles from your cart before this one. Honest.

Enjoy!

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4 of 5 people found the following review helpful:
5.0 out of 5 stars A very nice book., August 4, 2004
Very nice book with plenty of contents. The 1st quarter of the book is just descriptive pages of certain logos, how they came about with the idea and the logo's previous designs etc. One logo takes about 1 page so my 1st impression was a little dissapointed because I was looking for some not-outdated mass number of logos just for inspiration and ideas. Then I found out that the rest of the book was just bunch of logos divided into sections like sports, nature, type, etc I was very satisfied.
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LogoLounge: 2,000 International Identities by Leading Designers
LogoLounge: 2,000 International Identities by Leading Designers by Bill Gardner (Paperback - September 1, 2004)
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