The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. LOGOLOGY®2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one s attention and entering our neural networks. Not just satisfied with today's landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client's needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of today's leading designers and design studios. This title is the sequel to the highly successful LOGOLOGY (2007).
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Most Helpful Customer Reviews
By F. Dias
Format:Hardcover|Amazon Verified Purchase
This awesome book showcases a lot of succesfull design works, from brands of every kind and nationality. It is not simply a logo book because there are many cases in which they demonstrate how the overall branding thing was traced based on the logo design. GREAT to use as a reference book.
Format:Hardcover|Amazon Verified Purchase
i really enjoy reading this awesome book with very inspiring logo works.
they book is also beautifully designed and layout.
they book is also beautifully designed and layout.
By Mariana
Format:Hardcover|Amazon Verified Purchase
Logology 2 is a great book, the ideas of logos the share are very useful to get inspired, the book brings more de 1000 logos very handy. I totally recomend it.
Format:Hardcover|Amazon Verified Purchase
I very much dig logos and logo design. When a branding project floats across my desk I get giddy (seriously giddy). As with most visual projects some times it's hard to start and typically the designing work force go to their inspirations and start whipping up concepts.
I found this book to be a great source of inspiration. The fact that all the logos are categorized has impressed me greatly. This fact alone makes it easy to show other creatives or project managers the whole "maybe something kinda like this, or this" that can really get those creative juices flowing!
I found this book to be a great source of inspiration. The fact that all the logos are categorized has impressed me greatly. This fact alone makes it easy to show other creatives or project managers the whole "maybe something kinda like this, or this" that can really get those creative juices flowing!
Format:Hardcover|Amazon Verified Purchase
This book is really beautiful!
very nice works inside ad the cover is amazing!
I got it really fast and the price was great...
very nice works inside ad the cover is amazing!
I got it really fast and the price was great...
By cmcgarr
Format:Hardcover|Amazon Verified Purchase
The case studies are very interesting and worth reading as well as the logos are very good and touch on almost every market.
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