This book examines in detail the special relationship of letterforms and type styles to logotypes. This is a topic that has grown in importance since the introduction of desktop publishing, because new computer technology and graphics software have created a greater public awareness of and access to the application of fonts and letterforms. Intended for graphic design professionals and students, "Logotypes and Letterforms" is a useful reference on the process of type formation as it applies to logotype development. The book illustrates the development of logotypes for specific industries which have common characteristics and displays a wide selection of hand-lettered logotypes, corporate alphabets, and scripts, with an analysis of each and their relation to typeforms. Wherever possible, fonts are shown next to logotypes as an immediate frame of reference, and many are shown in various stages of development to demonstrate their evolution. Each chapter is prefaced with a 1500-2000 word essay by a preeminent professional discussing the role of logotypes in their particular field. "Logotypes and letterforms" covers all major fields of logotype design, including academia, corporate, entertainment, hotels and resorts, cosmetics, and product names.
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Book Description
Editorial Reviews
Review
...a design tour de force, an advanced course by a master teacher. An exhibit of elegant eminently readable design examples. -- Communication Arts Magazine
Fascinating commentary and analysis provides a capsule course in logo design and development. A source book of letterform design posibilities. -- Woody's Window Watch web site
For everyone seriously interested in hand drawn letters. Detailed informative analysis of typefaces and logotypes. Presentation comps are stunning. -- Caligraphy Review Magazine
Fascinating commentary and analysis provides a capsule course in logo design and development. A source book of letterform design posibilities. -- Woody's Window Watch web site
For everyone seriously interested in hand drawn letters. Detailed informative analysis of typefaces and logotypes. Presentation comps are stunning. -- Caligraphy Review Magazine
About the Author
Professor Art Center College Of Design 26 years. Graphic Design professional for 45 years. International lecturer & workshops.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars
A Humble Master of lettering,
By A Customer
This review is from: Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations (Hardcover)
This book is probably one of the finest examples of logo and letterhead creation done by highly talented, top-end, design studios. Doyald young is able to share and teach through his accumulated works after a life-time of fruitful and disciplined effort. He has truly reached a pinnacle of artisitic striving, and should be treated as a national treasure! I have not purchased this book, but have checked it out of the library several times. I wish anyone interested in the lettered/graphic forms of language would study Doyald Young's works, and in this way, come to a true appreciation of how beautiful Word (art) can be. I learned more from this book than practically all the dry, scholarly works combined.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Buy this!,
By
This review is from: Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations (Hardcover)
If you are interested in truly learning how to design and hand draw letterforms, this is just one of his many very useful books on the art. Doyald Young is a master lettering artist / calligrapher -- our U.S. equivalent to the Europe's Hermann Zapf. I own all of Doyald's books. If you interested in graphic design, or know someone who is, all of his books are a must have for the library.
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