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Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations Hardcover – January 1, 1993


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Product Details

  • Hardcover: 320 pages
  • Publisher: Design Pr; 1st edition (1993)
  • Language: English
  • ISBN-10: 083063956X
  • ISBN-13: 978-0830639564
  • Product Dimensions: 11.2 x 8.8 x 1.2 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,163,062 in Books (See Top 100 in Books)

Editorial Reviews

Review

...a design tour de force, an advanced course by a master teacher. An exhibit of elegant eminently readable design examples. -- Communication Arts Magazine

Fascinating commentary and analysis provides a capsule course in logo design and development. A source book of letterform design posibilities. -- Woody's Window Watch web site

For everyone seriously interested in hand drawn letters. Detailed informative analysis of typefaces and logotypes. Presentation comps are stunning. -- Caligraphy Review Magazine

About the Author

Professor Art Center College Of Design 26 years. Graphic Design professional for 45 years. International lecturer & workshops.

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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By A Customer on April 19, 2003
Format: Hardcover
This book is probably one of the finest examples of logo and letterhead creation done by highly talented, top-end, design studios. Doyald young is able to share and teach through his accumulated works after a life-time of fruitful and disciplined effort. He has truly reached a pinnacle of artisitic striving, and should be treated as a national treasure! I have not purchased this book, but have checked it out of the library several times. I wish anyone interested in the lettered/graphic forms of language would study Doyald Young's works, and in this way, come to a true appreciation of how beautiful Word (art) can be. I learned more from this book than practically all the dry, scholarly works combined.
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6 of 6 people found the following review helpful By Susan Bridges on December 10, 2000
Format: Hardcover
Peter McDonell says it best, in his column "Font Pharos" for Woody's Windows Watch (28 November 2000, Vol. 3 #24):
"Clearly Doyald Young's life revolves around his love of letters and his teaching of lettering, logotype design and the fundamentals of typography. Over 40 years of specialisation in the design of typefaces, logotypes and corporate alphabets provides the basis for his publications, which have been adopted by a number of colleges for their logo design classes. Both books go far beyond any suggestion that they are simply learning texts. They are truly definitive works of reference, enhanced by some of the most scholarly and descriptive text I have had the pleasure to read.
"A cover note to "Logotypes & Letterforms" asks "Can you picture the words Coca-Cola without the distinctive script of its logotype? Most of us can't, and that shows how important the logotype is in the visual identification of almost any product or service we use." Doyald Young's fascinating commentary and analysis provides a capsule course in logotype design and development. "Fonts & Logos" is described as both a foundation course and a guided path through the minefields of font and logo design. Showings of 377 time honoured fonts make "Fonts & Logos" a source book for font selection; historical notes on the types and their designers add depth and interest. A section of Typographic Suggestions by itself constitutes a full-fledged course on the use of type.
"Logotypes & Letterforms" has been produced as a source book of letterforms and design direction possibilities.
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3 of 3 people found the following review helpful By C. Nassaney on March 11, 2010
Format: Hardcover
If you are interested in truly learning how to design and hand draw letterforms, this is just one of his many very useful books on the art. Doyald Young is a master lettering artist / calligrapher -- our U.S. equivalent to the Europe's Hermann Zapf. I own all of Doyald's books. If you interested in graphic design, or know someone who is, all of his books are a must have for the library.
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