Customer Reviews

Logotypes & Letterforms: Handlettered Logotypes and Typographic Considerations

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This book is probably one of the finest examples of logo and letterhead creation done by highly talented, top-end, design studios. Doyald young is able to share and teach through his accumulated works after a life-time of fruitful and disciplined effort. He has truly reached a pinnacle of artisitic striving, and should be treated as a national treasure! I have not purchased this book, but have checked it out of the library several times. I wish anyone interested in the lettered/graphic forms of language would study Doyald Young's works, and in this way, come to a true appreciation of how beautiful Word (art) can be. I learned more from this book than practically all the dry, scholarly works combined.

If you are interested in truly learning how to design and hand draw letterforms, this is just one of his many very useful books on the art. Doyald Young is a master lettering artist / calligrapher -- our U.S. equivalent to the Europe's Hermann Zapf. I own all of Doyald's books. If you interested in graphic design, or know someone who is, all of his books are a must have for the library.