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The Long Tail from SmarterComics Paperback – April 16, 2011

ISBN-13: 978-1610660068 ISBN-10: 1610660064

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Product Details

  • Series: Smartercomics
  • Paperback: 80 pages
  • Publisher: Writers Of The Round Table Press (April 16, 2011)
  • Language: English
  • ISBN-10: 1610660064
  • ISBN-13: 978-1610660068
  • Product Dimensions: 9.7 x 7.5 x 0.2 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #265,301 in Books (See Top 100 in Books)

Editorial Reviews

Review

"An informative comic adaptation of Wired editor-in-chief Anderson's bestselling book on how technological innovation has allowed niche audiences to become more profitable for businesses to sell to. Illustrated in b&w by Clester, the book's visuals help the reader to immediately understand Anderson's arguments. Beginning with an examination of how, up until recently, media producers focused only on creating profitable "hits," Anderson explains how the Internet and digital technology have changed the dynamics of markets and consumers, with the Web making a staggering number of choices available to consumers while allowing smaller market producers of goods to reach new audiences. Although the book offers little in the way of advice or step-by-step guides, it is useful in encouraging readers to visualize Anderson's by-now gospel observations. However, it's not entirely clear how many readers are really interested in learning about Anderson's arguments by having them presented in an abridged comics version. While not as exhaustive as the prose edition, this adaptation is a clear introduction to the many topics Anderson explores." — Publisher's Weekly


More About the Author

I'm the editor of Wired Magazine and the author of "The Long Tail: Why the Future of Business is Selling Less of More", "FREE: The Future of a Radical Price" and "Makers: The New Industrial Revolution".

I live in Berkeley, CA, with my wife and five children.

In my spare time, I have a hobby-gone-wrong in the form of an aerial robotics community at DIY Drones and 3D Robotics, a company I co-founded that makes aerial robotic technolgy. We develop open source autopilots and unmanned aerial vehicles (UAVs), which some people find thrilling and others find worrying. You can make up your own mind: diydrones.com

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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By David on May 5, 2011
Format: Paperback Verified Purchase
Like the SmarterComic The Long Tail, I'll keep this short and sweet. I really enjoyed the format and presentation of The Long Tail that SmarterComics has delivered. I would recommend this for anyone that has heard about The Long Tail and would like a quick introduction but isn't ready to invest the time in reading the full book. It is also good for people who have read The Long Tail but would like a little refresher.

I read in another review somewhere that this is for people who don't like reading. I don't subscribe to that theory. There are just some topics that I don't need to read 300 pages on.
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Format: Paperback Verified Purchase
Nice book but not the real one version of the Long tail. This is a comics book based on the long tail.
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Format: Paperback Verified Purchase
I love how this comic puts the book into basic visual information for the person who is a visual learner. I have checked out some of their other publications and loved that they were great for my son to learn some lessons.
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1 of 2 people found the following review helpful By Value Seeker on January 30, 2013
Format: Paperback Verified Purchase
Meh. A two paragraph concept stretched into a book. And it's not exactly earth-shattering stuff.

Essentially, digital retailers with no overhead costs other than hard drive space can make a lot of money selling tons of unpopular stuff, as well as selling popular stuff because there's almost no cost associated with the additional "inventory".
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By James Karna on August 8, 2014
Format: Paperback Verified Purchase
Great book. Still in the process of reading.
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