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In its pages, Longaberger candidly relates how he first learned to share and do his part as one of 12 children in a small house in tiny Dresden, Ohio--and how seemingly major drawbacks like epilepsy, stuttering, learning disabilities, and lack of a college education never deterred him. He tells how he kicked off his entrepreneurial career with a restaurant and grocery-drugstore before opening the basket company in 1973 as a part-time family affair, and how its workforce ultimately grew to 8,000 while revenues hit $1 billion. Longaberger fully explains overcoming his difficulties and learning the real secrets of business by shoveling snow and toiling in a grocery store as a youngster, and then selling baked goods and working in a factory as a young man. He also shows how this knowledge, and his penchant for the unconventional, became invaluable when he went into business for himself. The story includes Longaberger's rationale for the moves he parlayed into success, and offers his specific management principles along with advice on how and why to implement them. At its heart, though, Longaberger's message is deceptively simple. "If you remember nothing else about this book," he writes, "I hope you realize that if a small-town boy like me can make it, anyone in America who's willing to work hard should be able to earn a darn good living." --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
Copyright 2001 Cahners Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.
If there was ever a book that needed a follow-up, this is it. With the death of Dave Longaberger in 1999, the company attitude toward its employees changed. Read morePublished 8 months ago by Michael W. Dean
I remember reading, more than 20 years ago, about the newborn who died after sleeping for two weeks in a Longaberger baby basket. Read morePublished 13 months ago by J. A. Dudley
Very inspiring story of someone who made it big with just hard work and great people skills. Easy read. Liked it so much I sent a copy to my brother.Published on January 31, 2010 by K. Fairchild
As stated by another reviewer, this is a book for "Longaberger fans" (pretty much a waste of time and money for anybody else). Read morePublished on May 27, 2004
That was Mr.Longaberger's problem. He knew that handcrafted baskets had a place in Americana, but he didn't know how to make it profitable. But he never gave up. Read morePublished on April 8, 2003 by Review Monster
If a book's name is success story it will not be a business textbook to explain business strategy or corporate finance. Read morePublished on April 2, 2003 by C. Behlivan
If you are looking for a book celebrating the life and times of David Longaberger, this is the book for you. Read morePublished on May 10, 2002
This is such a great book. If owners and managers of companies had the same knowledge that Dave had with no college education, there would be a lot more people with better morale... Read morePublished on January 23, 2002
Wow...a very interesting and down-to-earth man who had the energy of 100! He and his family have an amazing story and have
produced an amazing company! Read more