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Look at More: A Proven Approach to Innovation, Growth, and Change Hardcover – April 19, 2011


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Product Details

  • Hardcover: 208 pages
  • Publisher: Jossey-Bass; 1 edition (April 19, 2011)
  • Language: English
  • ISBN-10: 0470949775
  • ISBN-13: 978-0470949771
  • Product Dimensions: 8.4 x 5.8 x 0.8 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #684,612 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Why does real innovation elude so many companies, including those with the best technology, the cheapest resources, and even chief innovation officers? The problem is that they lack inspiration. Inspiration—as defined and outlined in this book—is a discipline (not to be confused with the real but short-lived burst of energy that sometimes occurs after quarterly earnings reports or the arrival of a charismatic new leader). It is a systematic approach that, when applied consistently, brings long-term, sustainable results.

Look At More teaches you how to harness inspiration by thinking differently—and to encourage others to do the same. Designed to be an individual and organizational hands-on guide, Look At More focuses on the front end of the Inspiration–Creativity–Innovation continuum. Using Stefanovich's proven LAMSTAIH approach (Look At More Stuff, Think About It Harder), leaders and employees can develop the practical skills, leadership behavior, and cultural mindset to consistently create ideas and drive innovation.

Built on the principles of the five M's for unleashing creativity within an organization, Look At More explores:

· Mood: The attitudes, feelings, and emotions that create the context for inspiration and creativity

· Mindset: The intellectual foundation and baseline capacity each of us has for getting inspired and thinking differently

· Mechanisms: The tools and processes of creativity at work

· Measurement: The qualitative and quantitative performance and the guidance for giving critical feedback

· Momentum: The active championing of celebrating inspiration and creativity to create a self-reinforcing cycle for growing innovation

Together the five M's can act as a diagnostic tool and a guide for inspiring individuals, empowering teams, and transforming organizations to become true models of innovation.

About the Author

Andy Stefanovich, chief curator and provocateur at Prophet, has spent the past twenty years helping the world's leading companies drive innovation from the inside out. In 1990, Andy cofounded Play, a creativity and innovation company, which changed the way business does business. Play and Prophet joined forces in 2009. A popular and dynamic speaker, Stefanovich frequently delivers keynote addresses to leading international organizations and has been featured on CNBC and MSNBC. He lives in Richmond, Virginia. For more information, please visit www.prophet.com/lookatmore


More About the Author

Andy Stefanovich, Chief Curator and Provocateur at Prophet, has spent the past 20 years helping the world's leading companies drive innovation from the inside out. In 1990, Andy co-founded Play, a creativity and innovation company, which changed the way business does business. Play and Prophet joined forces in 2009. A popular and dynamic speaker, Stefanovich frequently delivers keynote addresses to leading international organizations and has been featured on CNBC and MSNBC. He lives in Richmond, Virginia.

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Customer Reviews

4.9 out of 5 stars
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There are some very interesting stories that Andy uses to get his message across.
John Chancellor
Mechanisms: tools and processes of creativity that will help you engineer inspiration into the way you work and embrace the kind of behavior that foster innovation 4.
Sidarta Tanu
I've read this book three times from first to last page, and my Kindle version makes it easier to access when I need a dose of inspiration.
Mary Louise Penaz

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Karl @ The Startup Daily on May 5, 2011
Format: Hardcover
Contains useful methods for finding and promoting a inspiration, creativity, and ultimately innovation in environments that seem purpose-built to suppress these concepts. With so many sources of inspiration all around us, it's sad that so many businesses are uninspired.

At one point in the book the author challenges you to quickly write down 100 ideas for your business. Well I accepted the challenge and actually got some great ideas from the exercise. A couple of my favorite tidbits:

One of the jobs of a leader is to set the mood of the organization.

Look for thoughts, not solutions.

When someone says "we can't afford to" counter with "we can't afford not to"
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5 of 5 people found the following review helpful By Rolf Dobelli HALL OF FAME on August 5, 2011
Format: Hardcover
This fascinating book on innovation meets the primary criterion of any guide on the subject: Be innovative. You would expect no less from Andy Stefanovich, the "chief curator and provocateur" at Prophet, a strategic branding, marketing, innovation, and design consultancy. His message: To develop a truly innovative concept, go sit in a park, or confer with your building's custodian, or ask your team for the worst possible idea for a project. Over the past 20 years, Stefanovich has established a reputation as an extremely disruptive consultant - in a good way. He guides his clients to shun traditional thinking, pat answers and clichéd responses. He insists that they think not just outside the box, but far away from wherever they left the box. Coca-Cola, Procter & Gamble, Nike, GE and other corporate giants follow his idiosyncratic, creative recommendations. If you want to learn to cook, find a chef, says getAbstract, which recommends the idea that if you want to learn to innovate, perhaps you should find a provocateur.
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Format: Hardcover
"Look At More" by Andy Stefanovich is not just another book about management or leadership. Through his "LAMSTAIH + The Five M's" framework (and his personal experience/stories), Andy take us to the journey of finding our own inspiration which is crucial to growth and change. Inspiration is arguably the most effective way to unleash innovation as inspiration fuels creativity, and creative thinkers innovate.

LAMSTAIH (read: Lamb's tie) stands for "Look At More Stuff; Think About It Harder" is Andy's approach for us to learn to think differently and this also has become a daily vocabulary for some of the largest corporation in the world. And thinking outside the box is not rocket science as it only takes common sense.

The Five 5M's is a framework to jumpstart inspiration and create the most creative organization. This framework will lead to new ideas and innovations. These 5Ms are:

1. Mood: attitudes, feelings and emotions that create the context for inspiration and creativity
2. Mindset: intellectual foundation of creativity, the baseline capacity each of us has for getting inspired, staying inspired, and thinking differently
3. Mechanisms: tools and processes of creativity that will help you engineer inspiration into the way you work and embrace the kind of behavior that foster innovation
4. Measurement: taking into consideration qualitative and quantitative performance and provides individuals and organization with guidance and critical feedback
5.
Read more ›
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3 of 3 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on May 25, 2011
Format: Hardcover
It seems oxymoronic to say that there is a framework for increasing creativity. But that is exactly what Andy Stefanovich has created in Look at More.

More and more businesses are looking much too similar. If there is nothing to separate you from your competitor, your business will be doomed to compete on price which is an extremely poor business model.

Additionally we have moved from a manufacturing economy to a knowledge based economy. In a knowledge based economy it is imperative that workers be fully engaged. They want/need to contribute based on their purpose and passion. Hierarchy management with direction and instructions coming from central headquarters is no longer a viable business model. You have to shake things up, take new and bold approaches.

Andy says there are five Ms that make up the framework for increasing creativity. They are: Mood, Mindset, Mechanisms, Measurement and Momentum. There is a chapter devoted to each subject.

The book is very interesting. There are numerous stories and examples of "field trips" where Andy and his team engaged various companies to get way outside their normal thinking. In the process of some rather wild and seemingly unconnected adventures the various companies were able to find the magic they were looking for.

In my opinion, the book starts a little slow but the more you get into it, and the more you open up to what the author has to say the more interesting and informative the information.

There are some very interesting stories that Andy uses to get his message across. It might be a bit difficult for the logical types to get into the book. But the business landscape is changing and if you want to keep up with the way things are trending, you need to understand and adapt to more creativity in your business.

Some really great ideas and exercises in the book. Well worth reading.
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