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Looking Closer 3: Classic Writings on Graphic Design Paperback – August 1, 1999


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Product Details

  • Series: Looking Closer (Book 3)
  • Paperback: 304 pages
  • Publisher: Allworth Press; 1 edition (August 1, 1999)
  • Language: English
  • ISBN-10: 1581150229
  • ISBN-13: 978-1581150223
  • Product Dimensions: 6.8 x 6.8 x 10 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #704,497 in Books (See Top 100 in Books)

Editorial Reviews

Review

"An extraordinary collection. Looking Closer 3 offers a comprehensive look at the people, ideas, and social and economic forces that have shaped the terrain of graphic design in the twentieth century." -- Stuart Ewen, professor, chair of film and media studies, Hunter College

"This book is a genuine 'instant classic.' Looking Closer 3 proves that history's greatest designers were also lucid critics and theorists of their discipline. This book should be required reading for all design students!" -- Ellen Lupton, cochair of graphic design department, Maryland Institute, College of Art; curator of contemporary design, Cooper-Hewitt National Design Museum

About the Author

Michael Bierut is a partner in the New York office of the international design consultancy Pentagram. Born in Cleveland, Ohio, in 1957, Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art, and Planning, and graduated in 1980. Prior to joining Pentagram in 1990, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. In 1991, he and his partner Paula Scher chaired the AIGA national conference in Chicago. He was president of the New York chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is currently a member of the AIGA's national board. He has also been director of the American Center for Design. In addition, he has designed identity and environmental graphics for a new children's museum in St. Paul, Minnesota; coordinates all promotional material for the Brooklyn Academy of Music; and serves as graphic design consultant to Mohawk Paper Mills, where he is responsible for corporate identity, packaging, and advertising and edits ReThinking Design, a journal of critical perspectives. Jessica Helfand is a partner of William Drenttel/Jessica Helfand, a multimedia and print media company. She lives in Falls Village, CT. Steven Heller is a senior art director at The New York Times, editor of the AIGA Journal of Graphic Design, and the author or editor of more than seventy books on graphic design. Rick Poynor is the founding editor of Eye magazine and the author of six books on graphic design. He lives in Twickenham, England.

Customer Reviews

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful By Simulacrum on November 20, 1999
Format: Paperback
This is the latest in a series of books that consist of collections of essays about the theory and practice of graphic design. The essays in the first two volumes were mostly from contemporary sources, particularly the AIGA Journal of Graphic Design. This third, retrospective volume is of even greater value in the sense that it gathers under one cover some of the most important historic writings on design from the late 19th century to the early 1980s, arranged chronologically. It contains over fifty hard-to-find articles by prominent figures in graphic design, among them William Morris, W.A. Dwiggins, El Lissitzky, Varvara Stepanova, Gyorgy Kepes, Alexander Rodchenko, Ladislav Sutnar, Beatrice Warde and Wolfgang Weingart. Graphic designers need to know where they came from, in order to better decide where to go. A substantial contribution to that effort, undoubtedly this is a book that should be on the reading lists of all designers, design students and teachers. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)
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6 of 6 people found the following review helpful By Midwest Book Review on March 3, 2000
Format: Paperback
An excellent text survey, Looking Closer 3 provides an anthology of classic writings on graphic design. This is a 'must' for any who would study the foundations of graphic design theory: it's the first to gather early critical writings from the turn of the century to modern times, grouping rare essays under one cover.
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Format: Paperback Verified Purchase
I found this book very interesting and informative. It's a unique way to experience the history of graphic design first hand; through the reading and teachings of past masters. Although it is required reading for a course I'm taking, I'm glad to be able to add it to my collection. I'd argue that most designers don't know enough about the history of design, and that there's a lot of great information in this book that any designer could apply to their daily work.
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By T. Carpenter on March 14, 2014
Format: Paperback Verified Purchase
Excellent transaction! Smooth and simple like it should be. Highly recommend this seller and this series of books to anyone interested in graphic design discourse.
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0 of 3 people found the following review helpful By C on March 6, 2011
Format: Paperback Verified Purchase
This book has a bunch of essays from the 50s and is a little thick to get through with the language. It's ok, but not an epic read.
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