This seems to be a very good series for Designers who see design as a way of life and not just a paycheck. There are a lot of conceptual motifs discussed as it examines all of the intellectual considerations a designer must address when working on a job that demands more than aesthetic alone. It delves into the very essence of communication at the visual level as it reviews typography, semiotics and a host of other immediately pertinent subject matter. Well worth the price of admission. An indispensable publication that will maintain it's relevance for decades to come.