Looking Good On The Web: Build Your Knowledge Base for Creating Professional, Compelling, and Well-Designed Web Sites [Paperback]

Daniel Gray (Author)

Book Description

Publication Date: October 1, 1999

A kinder, gentler guide to Web design. Approachable text brings comprehensive information -- from concept to completion -- for building Web pages that people will want to see and visit. Continues and expands the popular Looking Good series, which has sold over 300,000 copies across all titles. Daniel Gray's easy writing style and vast knowledge of what works and what doesn't makes this book the one to read. Other books in this area are overly technical, more expensive, and often too specific to a particular site design. From the author of best-selling Web titles Adobe PageMill 3 f/x and design and Adobe ImageStyler In Depth. Looking Good On The Web is destined to be handy as a desk reference; excellent text for college courses; and highly suitable for excerpts, translations, and other medium. Features a full-color "Working With Color" chapter that teaches how to use color effectively on the Web.

Editorial Reviews

From the Back Cover

With Looking Good On The Web you'll learn how to create friendly, easily navigable designs-winning Web sites that please clients and visitors alike. Written with a warm, engaging tone, this book provides a comprehensive introduction to Web design while focusing on the feel of your Web site. It speaks from the user's perspective, rather than dwelling on purely technical issues, which makes it perfect for beginners. If you are just getting started in Web design, this book will get you up and running fast. Looking Good On The Web will teach you to:
Lay the groundwork for your site and get started on a solid foundation.
Add interactive forms to capture user information.
Choose the appropriate graphic formats and compress images like a pro.
Take charge of page layouts with tables and frames.
Build pages that download quickly and display in a flash.
Design sites that display properly for the widest possible audience.
Create reliable navigation systems that allow your visitors to get where they're going.
Craft compelling advertising that generates click through and sales.
Know when to use multimedia elements, such as animation, JavaScript, audio, and video.
Conquer common design problems and get back on course.
Redesign your Web site for maximum effectiveness.

About the Author

Daniel Gray (Belle Mead, NJ) Over the years, Daniel "geekbooks.com" Gray has written many books on topics including graphic design and animation software, as well as affiliate marketing. His Coriolis Group titles include: Adobe LiveMotion f/x and Design, Adobe PageMill 3 f/x and Design, and Looking Good On The Web. Dan has focused on Internet issues since 1995 and is a frequent contributor to webreview.com.

Product Details

• Paperback: 350 pages
• Publisher: Coriolis Group Books; 1st edition (October 1, 1999)
• Language: English
• ISBN-10: 1576105083
• ISBN-13: 978-1576105085
• Product Dimensions: 9.9 x 7.9 x 0.7 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #5,174,561 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars Not really up to scratch, October 24, 1999

By A Customer

This review is from: Looking Good On The Web: Build Your Knowledge Base for Creating Professional, Compelling, and Well-Designed Web Sites (Paperback)

Frankly, this one is a slight disappointment. I bought this one thinking it would be as good as Looking Good in Print by Roger Parker, but I found it to be shallow and the author to wander off track into non-design related areas.

0 of 2 people found the following review helpful:

4.0 out of 5 stars A good introduction!, October 10, 2000

By A Customer

Amazon Verified Purchase

This review is from: Looking Good On The Web: Build Your Knowledge Base for Creating Professional, Compelling, and Well-Designed Web Sites (Paperback)

I just started Web Development and I thought this book has been very helpful (I checked it out at the library first) and am now purchasing it to have on hand for the future!

10 of 20 people found the following review helpful:

1.0 out of 5 stars DO NOT BUY THIS BOOK! YOU WILL REGRET IT!, November 12, 1999

By A Customer

This review is from: Looking Good On The Web: Build Your Knowledge Base for Creating Professional, Compelling, and Well-Designed Web Sites (Paperback)

Ok, where do I start? Perhaps with the lack of examples and lack of source code? No... I'll start with the fact that this book at many instances talks about stuff that you could do to your web page, then shows a pretty picture, then goes on without even telling you how to do it! What! I spent $30.00 on a picture book of the web! If I didn't throw my receipt away, I would have immediately returned it along with a harsh scolding, but I did so I guess I'm now stuck with a pretty paperweight. If you need some pointers, go look somewhere else, if you want to look at pretty pictures, browse through this book, then go somewhere else. But whatever you do, DON'T BUY THIS BOOK!