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Looptail: How One Company Changed the World by Reinventing Business Hardcover – September 17, 2013
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This book by Bruce Poon Tip encourages me. I met Bruce in May this year. In today's materialistic world where people risk becoming slaves to money, Bruce seems to be one of those entrepreneurs who understand that human dignity, freedom and genuine well-being are more important than the mere accumulation of wealth. Wealth should serve humanity, and not vice versa. The stark economic inequality between rich and poor is not only morally wrong, but is the source of many practical problems, including war, sectarian violence, and the social tensions created by large-scale economic migration.
Not only in his business, but also in this account of his adventures, Bruce Poon Tip is making an active contribution to creating a more peaceful and happier world, while at the same time creating a model from which others can learn.
"I've never bribed my way out of a Burmese prison, nor have I climbed anything higher than a few flights of stairs, but Bruce has the courage not only to brave these, but also to lead a company with the candor and character demanded from our twenty-first-century business leaders. Executives take note, the internet age will not be forgiving to companies that fail to walk the talk of being a socially responsible, high-quality business.
-Alexis Ohanian, startup guy: reddit & Hipmunk
"LOOPTAIL gives readers an insightful glimpse into Bruce's world and his philosophy of constantly seeking out new adventures while simultaneously ensuring his company maintains a sense of social responsibility."
-Tony Hsieh, author of the New York Times bestseller Delivering Happiness and CEO of Zappos.com, Inc.
"Bruce Poon Tip has created an awesome company that is changing the world. As both a fan and a customer, I loved peeking behind the curtain to see all the greasy inner gears whirl and clink with beauty. LOOPTAIL is not only an incredible story, but also serves as a how-to guide for creating happiness in the workplace!"
-Neil Pasricha, author of the New York Times bestseller The Book of Awesome
"In LOOPTAIL, Bruce Poon Tip shares an entertaining and engaging account of his entrepreneurial success story of how he built his company from the ground up, and how elevating customer and employee engagement to a higher purpose can also be great for business."
-Marc Benioff, co-founder and CEO, Salesforce.com
About the Author
Top Customer Reviews
Poon Tip cites his own company, G Adventures, as a case in point. Not only does its business philosophy explain its extraordinary success in a global marketplace; that success probably could not have been achieved without it. More to the point, that same philosophy (with only minor modifications) can help almost any other purpose-driven company to achieve sustainable profitability, whatever its size and nature may be.
This is what Poon Tip has in mind when observing, "Once you clearly define your purpose as a company, and you build the right team of people who see their work as more of a calling than a job, that question of whether to keep growing just disappears. The more you grow, the more you can accomplish.Read more ›
The stories are riveting, the characters are captivating and the whole book cover to cover is full of inspiration. The Looptail makes me feel like I could go start my own business!
As you read this inspiring story, you can understand why the Dalai Lama chose to write the forward to Bruce's book. Can one company really change the world? After reading this book, you'll want to become part of the G Nation movement. Can travel create a path to world peace? The Captain of the G Adventures ship thinks so, and he explains how other people can create an environment of Freedom and Happiness that is inspirational to it's employees and customers. I hope business leaders and people that want to make a difference in the world read this guidebook on how real, lasting change is made. I look forward to seeing where Bruce (aka The Honey Badger) takes G Adventures next. Peace!
Working your way from bottom to top with only so much makes your realize that life is not easy but eventually if your up for it, you could accomplish anything you set your mind to. i have given 5 stars because in my opinion everything he did took effort and commitment along with sacrifice. Nothing comes easy in this life and he knew what he had to do.. I recommend this book!
Most Recent Customer Reviews
It's clear that spending a carton of cash soliciting editorial reviews from people who probably never read his book is not enough to surmount banal and vacuous literature. Read morePublished 6 months ago by Drew McCrary
What a useless book. I bought this book when I booked a trip with G Adeventures that was founded by the author. Read morePublished 6 months ago by Vikram Subramaniam
A nice book for people who are passionate and like to travel. If you've been into a G Adventures tour, it's a good read. Read morePublished 7 months ago by biblord
This book arrived fully intact & readable! Every page turned smoothly, and though i haven't quite finished it, every word so far was entirely legible.Published 9 months ago by Brian Church
Inspiring business story and good for the soulPublished 21 months ago by Quasar Expeditions Patagonia Ltda.