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Los Logos Hardcover – October 1, 2002
Wiley Architecture, Construction, & Design Store
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The site for a book which is a definite 'must have' for each and every graphic designer in the world. --deformat, 2002-11-02
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Top Customer Reviews
|Length: 0:45 Mins|
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
(There are more pictures of the book on my blog. Just visit my Amazon profile for the link.)
Los Logos has a few flaws, however. First, let me state that I acknowledge that the author did not necessarily intend that this book was the ultimate reference of everything logos, but still. It's a 443 pages long book called LOS LOGOS, it could really bring diverse points of view on the subject. It says here they wanted to present new ideas. Good, there's plenty of that here, but it is packed with dozens of jobs from the same few design companies, which makes for a repetitive collection. If you pay attention, you'll see all works fom the same companies have a similar style, and you end up wanting more, even with so much to look at. That's the one thing that made me sad about Los Logos: why didn't the author look at works from many other styles? These all look the same, either new retro or futuristic. The team that compiled this works actually seems to have gone out of its way to find unusual art all over the world, but then why do all works look alike in a way? It lacks a bit of real-world works. These are mostly used in alternative brands that don't seem to target the majority of the population.
It's good, but could have been so much better.
Most Recent Customer Reviews
Another good entry from the Los Logos series. Whether you are actively designing a logo or just seeking inspiration, this is a good one to keep on hand. Read morePublished 4 days ago by Andrew Dale Ostry
Great buy for designers and students! always a good idea to stay in tune to the latest trends to keep you on your feet! Design-on guys!!Published 10 months ago by Tiffanie
i have all the collection.. good source of new contemporary logos and illustrationsPublished 14 months ago by Luca Pontarelli
Great book for the graphic designers and for those who love to have a great variety of cool logos, fonts, etcPublished 16 months ago by Iaroslav Kerget