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Certainement LE livre de l'année -- Artazart 2002-11
The site for a book which is a definite 'must have' for each and every graphic designer in the world. -- deformat, 2002-11-02
--This text refers to an out of print or unavailable edition of this title.
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I do like this book. It is an interesting compilation of inspired work, innovative design, strange ideas that make sense. It's good for that kind of reference.
Los Logos has a few flaws, however. First, let me state that I acknowledge that the author did not necessarily intend that this book was the ultimate reference of everything logos, but still. It's a 443 pages long book called LOS LOGOS, it could really bring diverse points of view on the subject. It says here they wanted to present new ideas. Good, there's plenty of that here, but it is packed with dozens of jobs from the same few design companies, which makes for a repetitive collection. If you pay attention, you'll see all works fom the same companies have a similar style, and you end up wanting more, even with so much to look at. That's the one thing that made me sad about Los Logos: why didn't the author look at works from many other styles? These all look the same, either new retro or futuristic. The team that compiled this works actually seems to have gone out of its way to find unusual art all over the world, but then why do all works look alike in a way? It lacks a bit of real-world works. These are mostly used in alternative brands that don't seem to target the majority of the population.
It's good, but could have been so much better.
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12 of 13 people found the following review helpful
it's an excellent book (to look at and hold) with a massive amount of content. the shame is that much of the content is too 'trendy' rather than good examples of smart logos. in this it's a great 'what was going on now' resource and does have some amazing works in it but many logos are obviously made to be used only briefly for functions, products or short-term items. if you can afford it then grab it but if you're on a budget get Dos Logos instead, it's a much broader and less 'stylewhorish' collection.
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This book packs a lot of logos, over 1700 of them.
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
(There are more pictures of the book on my blog. Just visit my Amazon profile for the link.)
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The moment I looked in this book, I knew I had to have it. It is the best book on modern (all past 3 or 4 years)logos I have ever seen. The authors of this book dug deep worldwide to find the best and have come up with the most unique selection of designs. If you are a fan of Swedish, Japanese, UK, or Scandanavian designs, this is the book for you. It isn't often one can fork over money for something like this and walk away feeling they got their money's worth, but with this book I all enthralled by at least 1500 of the designs. All designs also come with web addresses so you can seek out more glorious artwork on your own. Finally, the format of the book is wonderful. It is bound and stiched with a thick hardcover. This book was made to be used, and last a long time.
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Although the layout is beautiful and the book design is clean, this book is not what I expected. The logos seem dated and too trendy. There is no innovative thinking behind these logo marks, and the only information given about the logo is the name of the firm (frustrating when the logo is only a symbol) which is why I returned te book. I'm sure some designers can get use out of this, but I personally like more information and and more thought process when I buy design reference books.
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I don't think everyone is understanding the true intentions of this book. It's really not about the index, chapters or maturity of it. I feel this book should primarily (or only) be used for visual style inspiration. When you're designing a logo, have a concept in mind, but you're looking for a way to execute the visuals, this is THE book you pick up! No exceptions. If you think this book was a waste of money, then go work in a cubicle and layout some order forms.
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If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.
It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)
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