Los Republicanos: Why Hispanics and Republicans Need Each Other [Hardcover]

Leslie Sanchez (Author)

Book Description

Publication Date: August 7, 2007 | ISBN-10: 1403978026 | ISBN-13: 978-1403978028 | Edition: First Edition

Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future.

 

In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today’s changing Hispanic mindset and the new dynamic force that is rising.

Editorial Reviews

Review

"Los Republicanos provides an understanding of the Hispanic voter from the unique point of view of an insider who also provides a look into the future of American politics."--Senator John McCain (R-Ariz.)

 

"Leslie Sanchez has first-hand knowledge and understanding of the way Republican politics work in this country. If you want the inside story, Los Republicanos is a must-read."--Lionel Sosa, media advisor for six Republican presidential races and author of Think & Grow Rich: A Latino Choice

 

"The emergence of the Hispanic political power in America has received surprisingly little attention from key academic and political observers. Leslie Sanchez does a great service with Los Republicanos by bringing together the objective and experienced analysis in a book that should be read by anyone and everyone interested in American politics and America's future in the world."--Sergio Bendixen, leading Democratic pollster and expert in Hispanic public opinion research

 

"The Republican Party is going to have to make a real effort as a party to communicate our values and to connect with Hispanic voters.  Leslie Sanchez understands this as well as anybody and makes her case in Los Republicanos about why the Republican Party is a natural fit for Hispanic voters."--Gov. Mitt Romney

 

"Leslie Sanchez's Los Republicanos is an impressive effort at understanding the values of the American Hispanic community--and understanding these values is an essential part of our effort to win the future for all Americans."--Former House Speaker Newt Gingrich

 

"Los Republicanos not only provides Republicans a clear strategy to connect to the minds of Hispanic voters, it also provides a compelling action plan on how to capture their hearts and souls.” --Charles P. Garcia, best-selling author of  A Message from Garcia

 

“[Leslie Sanchez] One of the fastest rising stars in the media today!” – radio host Marc Bernier

 

“This is one of those books I hope every single political activist of a conservative nature picks up Los Republicanos and reads it and memorizes passages of it, I think it's that important!” --Michael Medved

"One of the brightest Republicans that I know.  She's armed with a sense of integrity and dedication to what she believes.  If you want to know the real story, read Los Republicanos."--Blanche Williams, National XM Radio Talk Show Host of Greatness By Design

 

 

About the Author

Leslie Sanchez is the founder of IMPACTO Group LLC (communications firm for clients targeting the Latino/a market). In 1999 she created the first-ever multi-million dollar ad campaign aimed at Hispanic voters for the Republican National Party, and also served as executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She has been seen on Hardball with Chris Matthews, Fox News Channel, CNN, NPR, PBS, NBC's Today Show, NBC Nightly News, and ABC News.

Product Details

• Hardcover: 256 pages
• Publisher: Palgrave Macmillan; First Edition edition (August 7, 2007)
• Language: English
• ISBN-10: 1403978026
• ISBN-13: 978-1403978028
• Product Dimensions: 9.3 x 6.5 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,587,621 in Books (See Top 100 in Books)

More About the Author

Leslie Sanchez is a Republican strategist, former adviser to President George W. Bush and a widely sought-after political analyst. She was part of CNN's award-winning 2008 election coverage. A columnist and commentator, Sanchez is founder and CEO of Impacto Group LLC, a communications and market research firm, which specializes in defining social and economic trends affecting women and the emerging U.S. Hispanic community. For her work, Hispanic Business magazine named her one of the nation's "100 Most Influential Hispanics."

A veteran of numerous local, state and national campaigns, Sanchez is known for her straightforward style and in-depth understanding of the political and cultural landscape inside--and outside--Washington, DC. In 1999 she served as deputy press secretary at the Republican National Committee where she was one of the principal architects of the Republicans' first-ever multi-million dollar ad campaign aimed at Hispanic voters.

Sanchez was appointed executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She also served as a legislative aide to U.S. Rep. Henry Bonilla (TX-23)--where she worked on immigration and border security legislation as well as Appropriations for the Departments of Justice, State, Treasury and Transportation.

As a political analyst, Sanchez's analysis has appeared in the Wall Street Journal, The New York Times, The Washington Post, U.S. News & World Report, as well as NBC, ABC, CBS, CNN, Fox News Channel, MSNBC, Univision, Telemundo and leading programs, including NBC's "Nightly News," the "Today" show and PBS's News Hour with Jim Lehrer.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Invigorating!, September 24, 2007

By 

Marvin D. Rogers Jr. "marvindrogers" (Rock Hill, S.C.) - See all my reviews
(REAL NAME)   

This review is from: Los Republicanos: Why Hispanics and Republicans Need Each Other (Hardcover)

Los Republicanos is the dynamic byproduct of a first-rate political dynamo named Leslie Sanchez. I have met Leslie in person and I've seen her on television commentating on controversial issues such as comprehensive immigration reform. Los Republicanos was written with a masterful stoke insofar as it captures delicate contextual and cultural nuances while driving home hard-hitting pragmatic politics. I highly recommend this book if you're the type of person who shuns the rhetorical echo chambers and embraces honest dialogue.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Outstanding!, February 18, 2008

By 

RC "RC" - See all my reviews

This review is from: Los Republicanos: Why Hispanics and Republicans Need Each Other (Hardcover)

Los Republicanos is right on target! Finally a book that specifically highlights the issues our culture faces today. As a conservative Hispanic American, I applaud Leslie for sounding the alarm on these critical issues that impact our community. The clear warning for the GOP -- and their rhetoric on immigration risks driving Hispanics away and jeopardizing the Republicans' gain the last eight years should be an eye wakening experience for the Party.

I think Leslie is an articulate, smart, educated woman who obviously knows her market and her "stuff". You go girl!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Powerful argument; fascinating insight, February 12, 2008

By 

Giles Edwards - See all my reviews
(REAL NAME)   

This review is from: Los Republicanos: Why Hispanics and Republicans Need Each Other (Hardcover)

A powerful argument in favour of the alignment between hispanics' social and political culture and the conservative movement. Leslie Sanchez writes with verve and insight; if she's right hispanics will be a vital (in both senses of the term) part of the conservative movement for decades to come, and seriously dent liberal chances of a long-lasting demographic and political realignment.