Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)
Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.
Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo --This text refers to an out of print or unavailable edition of this title.
Exciting book! High recommend to anyone interested in business or adventure. Great readPublished 1 day ago by Dylan
I don't have time to read this, but I'd love to be able to listen to it when I'm exercising, driving, working in the kitchen, etc.Published 15 days ago by Heather
Both entertaining and educational as Branson typically does. Good stuff.Published 15 days ago by JB
Great book inspiring young and mature men/women to embrance the endless life opportunity. Power of realization is key and very well settled into the bookPublished 18 days ago by Bruno
Really great insight into RB's life and how he became a brilliant businessman.Published 25 days ago by Miss Patricia Kiri Moore
This book sucks you in and the reason I didn't finish it is because it inspired me to start my own projectsPublished 1 month ago by Jeremy Washington