Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)
Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.
Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo --This text refers to an out of print or unavailable edition of this title.
There is no doubt that Branson has met several odds to make an empire of his own. The book is a good read for most of the people who would like to read an autobiography of an... Read morePublished 5 days ago by Abhishek Pareek
a rare insight into ones life.... well done Richard Branson ! AlohaPublished 9 days ago by Richard R Collins
Have read this book many times over the years. Not sure if it was purchased off of Amazon, probably not. Read morePublished 19 days ago by WheePr Media
In general, well written and readable. It does come across as honest. The few things that come across clearly, is that he relies considerably on his instinct; he has great charm... Read morePublished 1 month ago by Rajiv Chopra