'Compelling' Sunday Times 'Candid and humorous' The Times 'Branson has a list of achievements unmatched by any other U.K businessman. For anyone burning with entrepreneurial zeal, his reminiscences are akin to a sacred text'. The Mail on Sunday (June 1999) '...a remarkable story of business success against the financial odds, against all precepts of conventional management...Having defied everyone who has ever predicted his downfall and having created one of the world's most admired brand names, Branson is entitled to tell it all...' Martin Van der Weyer, Evening Standard 'Richard Branson is an incredible man, and this is an incredible autobiography... a great read - sex, balloons, intrigue and money' Frank Kane in Sunday Business 'Branson bares his soul - and everything else - in a non-fiction blockbuster...a must read' Business Age
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment
Swimming two miles to safety during a violent storm off the coast of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf War . . .
And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
--This text refers to an out of print or unavailable edition of this title.