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Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)
Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.
Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo --This text refers to an out of print or unavailable edition of this title.
This is a great biography. Teaches you not to just do business or work but to enjoy life as well.Published 4 days ago by Bhavesh Shah
An important book for any entrepreneur or people with a growth mindset. This book gave me great insight into the mind of one of my favorite entrepreneurs. Read morePublished 1 month ago by garkler
Richard Branson has had the courage to follow his heart and mind, and created what appears to be an ethical, fun, adventurous group of businesses that are world class.Published 2 months ago by GuyL
Book is not structured properly. Also, with tons of characters in there, there should have been a "who's who" at end of the book.Published 2 months ago by Rishikesh