The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details RJR's stunning successes and blunders, the epic battles with lawyers and regulators, and the company's desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history.
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"It's a fascinating book. I found it outstanding, intriguing and compelling. I think the story is one that ought to be told throughout the world." -- Hubert H. Humphrey III, former Minnesota Attorney General
"Three clear-eyed local journalists recount the saga of RJR, which in a single generation went from corporate and community paragon to public-health pariah....A valuable addition to the burgeoning literature on Big Tobacco." -- David Logan, professor, Wake Forest University School of Law
"Three clear-eyed local journalists recount the saga of RJR, which in a single generation went from corporate and community paragon to public-health pariah....A valuable addition to the burgeoning literature on Big Tobacco." -- David Logan, professor, Wake Forest University School of Law
From the Inside Flap
The material in this book was published as a series in the Winston-Salem Journal from Oct. 24 to Dec. 26, 1999. The book has been revised to include events that have occurred since the series was published. The authors interviewed more than 100 people in a dozen states and the District of Columbia and transcribed more than 165 hours of interviews. There is no shortage of documents about the tobacco industry. Many once-secret documents have been made public through court cases. Other industry documents used, including a wide-ranging report by RJR's outside attorneys in 1985, are still the subject of litigation and had never been written about.
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5.0 out of 5 stars
Karma coming home,
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This review is from: Lost Empire - The Fall of R.J. Reynolds Tobacco Company (Paperback)
lost Empire traces the humble beginnings, the meteoric rise and the crushing fall of the empire founded by Richard Joshua Reynolds. Although written by editors in RJR's home town, it pulls no punches nor does it sugar coat that empire's reaction to thr cancer scare or accumulating medical and scientific facts, many researched and verified yet hidden by RJR's own scientists. Their anics, half truths and propaganda have changed America which doubted that Big Tobacco targeted kids in their ad campaigns to a nation that had no doubt that kids were targeted to take up smoking, all through thr pied piper of Joe Camel. no tears deserve to be shed for the downfall of an industry that manufactures dangerous products that kill when used as directed.
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