5.0 out of 5 stars
Karma coming home, March 9, 2011
This review is from: Lost Empire - The Fall of R.J. Reynolds Tobacco Company (Paperback)
lost Empire traces the humble beginnings, the meteoric rise and the crushing fall of the empire founded by Richard Joshua Reynolds. Although written by editors in RJR's home town, it pulls no punches nor does it sugar coat that empire's reaction to thr cancer scare or accumulating medical and scientific facts, many researched and verified yet hidden by RJR's own scientists. Their anics, half truths and propaganda have changed America which doubted that Big Tobacco targeted kids in their ad campaigns to a nation that had no doubt that kids were targeted to take up smoking, all through thr pied piper of Joe Camel. no tears deserve to be shed for the downfall of an industry that manufactures dangerous products that kill when used as directed.
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